A free video series that gives you a simple, proven structure for every sales conversation: how to open, what to ask, how to handle objections and how to close. Ethically, naturally and without pressure.
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You get results for people. You’ve got the testimonials. But when someone asks, “How can I work with you?”, something changes.
If that’s happened more than once, this series is for you.
You’re not broken, and you don’t need to start again.
Selling is a skill, like anything else in business. If you’re not learning it, you’re winging it. And hope is not a strategy.
When you learn to sell properly, in your own style, things change. You lead the conversation with confidence. You know exactly what to say. You feel calm and in control. And you start hearing “yes, I’m in” a whole lot more.
Why great business owners struggle with sales, and an introduction to the Elite Closing Formula: three steps to serve, sell and close.
The five things to do before you even speak, so you open every call with authority and confidence. Plus why “just touching base” loses you the call before it starts.
The questions that do the heavy lifting for you. They get your prospect talking, reveal what really matters to them and keep the conversation moving towards the logical next step. As Matt puts it: if you’re explaining, you’re losing.
What to say when you hear “I can’t afford it”, “I need to speak to my partner” or “I haven’t got my diary”. You’ll learn Matt’s three-step method for handling objections calmly, then asking for the business without sounding desperate.
How every part fits into one repeatable structure, from the first word to the final close, and how to take it further.
This isn’t theory, and it isn’t fluff. It definitely isn’t about turning you into an overconfident sales machine.
“Sales is not about convincing people to do something they don’t want to do. It’s about helping people that are a good fit make the right decision.”
— Matt Elwell
Once that clicks, sales stops feeling like pressure and starts feeling like leadership.
Coaches, consultants, service providers and business owners who deliver real results, but haven’t yet cracked how to consistently turn interest into income.
If you’ve ever thought “I just want to feel confident on a sales call”, “I want to know what to say without winging it” or “I’m tired of people saying no when I know I can help them”, you’re in the right place.
Left the NHS to start a coaching business. Once she overcame her fear of talking about money with clients, she doubled her coaching business and became a paid international speaker.
CEO of a recruitment agency in central Birmingham, doubled his business in 12 months by mastering the art of selling and teaching his whole team how to ask questions, listen and follow a process.
The Academy and Matt’s training has been brilliant in helping me to change my mind about what selling means. I always thought selling was sleazy and it was a phobia of mine. I never thought I’d be someone that could sell. When Matt taught me that selling is all about serving, I realised that serving is something I can definitely do!
Ghulam FernandesFounder, Handling Grief
I sold a £870 healing package. That takes me to just short of £5K in a week, and over £12K since meeting Matt Elwell. And I didn’t even realise I was selling until I’d sold!
Victoria DiohFounder, Victoria Dioh Limited
Matt has spent 30 years in sales, and he didn’t always love it. He knows what it’s like to feel uncomfortable asking for money, to fear rejection and to be a people pleaser.
Once he learned to sell properly, in a way that matched his natural style, everything changed. He co-founded Elite Closing Academy to teach business owners to do the same, and the process in this series has since been taught to thousands of people at his live trainings.
He’s the author of Open With A Close and Cold to Sold.
Once you learn how to open the conversation right, you’ll never look at sales the same way again.
