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More Sales.
More Confidence. No Pushy BS

24 Hours to See Results £26M+ Created for Clients 2800+ Businesses Trained

If You Hate Selling, You’re Doing It Wrong.

Sales should feel good for you and your prospects. With the Elite Closing Formula we use and teach, you can now sell with confidence, close more deals, and scale your revenue – without feeling awkward or pushy.

The Elite Closing Framework: Sell with Confidence, Close with Certainty

For decades, you’ve heard that to sell, you must push, persuade, and pressure. But that’s why sales feels icky and uncomfortable for most people

The Elite Closing Framework flips the script— giving you a proven, conversation-driven system that makes sales feel natural, ethical, and effortless.

Scripts

Know exactly when to say it (so you never guess what’s next).

Techniques

Learn how to say it with confidence & authority.

Language

Master the exact words that close deals without feeling pushy.

Mindset

Develop the unshakable confidence of a top closer.

Foundations

Build a bulletproof sales approach that delivers results.

This battle-tested framework is now used by thousands of business owners & sales teams to increase conversions, win bigger deals, and grow with confidence. It’s how they master the art of selling— without pressure, gimmicks, or guesswork.

Trusted by thousands of service companies worldwide

Who Is This For?

If you sell anything, you need this. Whether you’re running a business, leading a sales team, or selling online—closing more deals is how you grow.

Business Owners
& Entrepreneurs

Turn leads into loyal, high-paying clients—without feeling awkward about sales.

Corporate Professionals & Sales Teams

Give your team the skills, confidence, and strategy to close bigger deals, faster.

Coaches, Consultants & Experts

Sell your services at premium prices and stop struggling with objections.

More Sales. Less Stress. Bigger Profits.

When your sales process is clear, predictable, and effective, everything in your business gets easier. Here’s what happens when you train with the Elite Closing Academy:

Convert more leads into paying clients - consistently

Walk into every sales call with zero doubts or second-guessing

Crush objections & remove buying hesitation

Follow a bulletproof sales process that scales with you

Sell without feeling pushy or manipulative

Watch your revenue soar— and your business grow like never before

From Startups to Seven-Figure Businesses— Thousands Have Used The Elite Closing Framework to Sell with Confidence.

Meet The Elite Closing Academy Team

Matt Elwell

Head Coach, ECA Director and Co-founder

Nick James

ECA Co-founder

Jack Duggan

Head of Business

Amelia Phipps

Client Experience Manager

Ned Shakir

ECA Academy Coach

Gina Chauhan

Academy Client Communications

Big shoutout to Matt and the team. Next level knowledge and an unbelievable experience. Always made everyone in the room feel welcome and comfortable, no matter what stage you are at or sector you are in. The 3 day course has definitely opened my eyes and will definitely upscale my business

I participated in a one-day workshop today at the Elite Closing Academy training centre. Matt delivered a fantastic session with many tools and helpful tips and tricks to help improve qualifying leads and closing sales. It was truly amazing to see how authentic selling skills can genuinely help when engaging with leads, to become clients. I highly recommend this taster session. You get the opportunity to sign up for other programmes that will enhance your skills for a successful business.

Yesterday, I had an awesome day getting to know Matt Elwell & his team a little better!! I can’t wait to spend more time with them in the future. The systems, processes and tangible actions that I have taken away, from just a few hours with this wonderful human… wow… they could change our business forever!! ❤️ Quite seriously, even if you’re business is relatively successful, if you’ve never engaged with Matt’s team, be sure to do so in 2025!!

I'm not selling anything, I don't do sales so I don't need training - how wrong was I. The training Matt and his Team do is a skill I will now use in ALL aspects of my business, it is all geared around improved human to human communication and that is something we do every single day so why wouldn't you want to get better at it? Within 24 hrs of spending a day with Matt I did a (qualified) 'cold call' to a contact in my 'computer phone' and signed a 18-month agreement valued at just under £100k, the ROI on taking time out of my business to attend the excellent training facilities is off the chart!. I'll finish on a quick question for you: "How much will it cost your business if you DON'T do the training?" 1

From Lewis at Online Bedrooms. Amazing day. Always hesitant about sales training having 'been around the block' but this was very refreshing from Matt and the team. Well worth the investment of time. Highly recommend.

Opened my eyes to a whole new way of selling!! Training was delivered well and came away with lots of new processes to take back to my team - big thanks to Matt and the team 😊 Get booked on the 2 day training course.

Great learning for every aspect of your business. Suitable for brand new starters to seasoned veterans. Well worth the investment and looking forward to applying new techniques and mindsets to my everyday job role

I didn’t know what I was going to or experience. I thought I’d be out my depth as new to sales but I have thoroughly enjoyed the first day. It’s been an eye opener and given me lots to reflect on. It has inspired me. Definitely recommend

A tremendous 3 days that everyone in business, from large corporate to solotrepeneurs should attend. It is so much more than sales and closing, it will help you to bring clarity and precision for you, your business and most importantly those wanting to buy and do business with you.

Hands down, the best sales training company in the UK! If you need sales training or support to grow your sales skills with frameworks and organisational strategy… Look no further!

Own the Conversation. Win More Sales. Grow Your Business

The best businesses aren’t waiting for sales. They’re closing them.

Choose your path to start selling with a proven personalised process today.

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More Sales.More Confidence. No Pushy BS