Develop A Custom Sales Process That Aligns With Your Values And Converts More Leads To Clients Without Stress, Worry, Or Uncertainty In Just 3 Days
The Sales and Closing Certification is an intensive, hands-on training that empowers entrepreneurs and business owners to master ethical, high-converting sales techniques. Say goodbye to pushy, sleazy tactics and hello to confident, value-driven closing that feels natural and gets results.
Position yourself as the go-to solution for your ideal customers.
Overcome objections without breaking a sweat
Bulletproof mindset that boosts your confidence and performance
If you're reading this, you're probably ready to start closing more clients and earning more money
(without relying on 'hope' or sleazy 'old school' sales tactics)...
You’ve built a business you believe in.
Your product? It’s solid.
Your service? Top-notch.
But when it comes to actually selling…
Well, that’s where things get sticky.
Maybe you freeze up on sales calls, fumbling for the right words.
Or you find yourself using ‘cringey’ tactics that just don’t feel authentic.
Perhaps you’re wasting hours with tire-kickers who never seem to buy, while real opportunities slip through your fingers.
Sound familiar?
Then lean in close, because here’s the truth:
IT’S NOT YOUR FAULT!
You’ve been fed a lie that selling means being pushy, manipulative, or just plain fake.
But deep down, you know there’s got to be a better way.
A way to close deals that feels authentic, ethical, and dare we say it… even fun?
That’s exactly what you get in the Sales and Closing Certification.
Whether you're an ambitious entrepreneur, a passionate business owner, or a sales pro looking to level up...
This Is For You If...
You're tired of feeling uncertain every time you try to make a sale
You want to align your sales process with your values (and feel good about your approach)
You're ready to ditch fear and doubt, and embrace a confidence that converts
In just 3 days, we'll arm you with the skills, mindset, and ethical techniques to sell more and grow your business. No sleaze required.
Ready to become a business owner who hits revenue targets consistently? Let's do this.
This Isn't Just Another Run-of-the-Mill Sales Training
Let’s face it – the world isn’t short on sales gurus promising to turn you into a closing machine overnight.
But here’s why the Sales and Closing Certification stands head and shoulders above the rest:
We Don't Teach Tricks, We Build Foundations
This isn’t a ‘sit-and-listen’ seminar. Over these 3 days, you’ll be actively crafting your own sales approach, tailored to your specific business. You’ll leave with a concrete action plan, not just a head full of ideas.
Real-World Application, Not Just Theory
This isn’t a ‘sit-and-listen’ seminar. Over these 3 days, you’ll be actively crafting your own sales approach, tailored to your specific business. You’ll leave with a concrete action plan, not just a head full of ideas.
We Focus on the Full Picture
Sales isn’t just about what you say – it’s about your mindset, your confidence, and your ability to truly connect with prospects. We address all of these elements, giving you a holistic approach to closing deals.
Ethical Selling Is at Our Core
We don’t believe in manipulative tactics or high-pressure techniques. Instead, we show you how to sell in a way that serves your clients and honors your values. It’s about creating win-win situations, not just making a quick buck.
Ongoing Support, Not Just a One-Off Event
We don’t believe in manipulative tactics or high-pressure techniques. Instead, we show you how to sell in a way that serves your clients and honors your values. It’s about creating win-win situations, not just making a quick buck.
Proven Results Across Industries
Whether you’re in tech, services, or products, our methodologies have been tested and proven effective across diverse industries. This isn’t a one-size-fits-all approach – it’s a flexible system that adapts to your unique business needs.
Remember, anyone can teach you to recite a sales pitch. Here, you learn how to become a trusted advisor that prospects can't wait to buy from.
Ready to transform your approach to sales?
Unlock Sales Skills And Strategies That Drive Consistent Predictable Growth
With 15 Live Trainings Inside the Sales and Closing Certification
Unshakeable Foundations
Struggling to articulate why your offer stands out? Many business owners feel tongue-tied when explaining their value. You’ll walk away from this training with absolute clarity on your unique selling points, making your offer compelling and crystal-clear to any prospect.
If you’re finding yourself lost for words during sales calls, it’s likely because you don’t have a solid roadmap. We’ll help you craft a step-by-step sales approach tailored to your style and values, so you’ll always know exactly what to say next.
It’s tough to handle difficult questions when you’re unsure of your answers. We’ll equip you with the confidence to respond to even the toughest questions without hesitation, transforming uncertainty into assertiveness.
Empowering Mindset
Picking up the phone shouldn’t feel like a chore that sparks anxiety. After this training, you’ll ditch the self-doubt and approach every sales call with unshakable confidence, turning cold calls into warm opportunities.
If constant hustle isn’t translating into results, it’s not about working harder—it’s about working smarter. You’ll discover how to identify quick wins that reignite your passion, helping you hit your targets faster without burning out.
Sales rustiness creeps in when you aren’t continuously refining your skills. This program helps you build daily habits to keep your sales game sharp, so every conversation feels smooth and professional, no matter when it happens.
Customer-Focused Language
Afraid of rejection and avoiding the close at the end of calls? We’ll show you how to ask for the sale in a way that feels genuine, helping you close deals confidently and consistently, without feeling awkward or pushy.
Wasting time on prospects who only want free advice? You’ll learn how to quickly identify serious buyers versus tire-kickers, allowing you to focus your energy on real opportunities that drive your business forward.
Losing deals that seemed like sure things? With our techniques, you’ll tighten up your sales process and shorten your sales cycle, helping you move deals to close quickly and efficiently.
Advanced Techniques & Skills
When an objection catches you off guard, it can leave you stumbling. After this training, you’ll be able to handle any objection with ease, transforming resistance into agreement and keeping the sale on track.
The biggest mistake in sales? Pitching before understanding the prospect’s true pain points. We’ll teach you how to dig deeper, positioning your offer as the exact solution they need to solve their problem.
Personalization is key, but not if it sounds rehearsed. You’ll learn how to create authentic, personalized conversations that feel natural to both you and the prospect, increasing your chances of a successful close.
Proven Scripts & Frameworks
Talking too much about yourself and not enough about what the prospect needs? You’ll master our 12-step Open with a Close Framework, starting conversations that are tailored to your prospect’s pain points and naturally leading to a confident close.
Agreeing with objections just to avoid conflict? We’ll show you how to guide your prospects through their concerns while maintaining control of the conversation, leading them to the right decision without backing down.
If your prospects are zoning out during your pitch, you’re losing them. With our proven scripts, you’ll keep their attention from start to finish, creating engaging and dynamic conversations that keep them hooked.
2,000+ Business Owners and Salespeople Have Transformed Their Sales Process With This Training: See Their Results
Deenita Pattni,
Founder of
The
LinkedIn Lab
Before joining the Elite Closing Academy in August 2021, Dee’s main downfall was that she was always attached to the outcome and how to get the deal.
Mark Stimpson
Co-founder of
Strength Hub Oldham
After finally grasping the multiple sales scripts that Matt teaches during the Sales and Closing Certification training, Mark achieved a record month in terms of revenue, and he’s managed to maintain this ever since.
Jerome Lane
Director at
TaxAntics Limited
Before attending the Sales and Closing Certification training, Jerome thought his sales were good. On average, he was doing a monthly turnover of around £10,000.
Brendan Turner
Movement Coach at
Functional Patterns
Brendan attended this training in May 2021, and sales were pretty good. He had a consistent turnover of around £2,500 a month. But he couldn’t help but feel like he was selling his time and not really getting much rest.
Jo Moorcroft
Owner and Dog Trainer & Behaviourist at Paw Education
Before meeting Matt, Jo was selling time for money and generating no more than £1,000 a month.
Michael Nagles
Founder of
It'seeze Website Design
When Michael met Matt in October 2020, his closing rate was a pretty solid 75%. But since attending this training and learning a reliable and repeatable strategy, he now has a 100% closing rate when selling face-to-face.
When & Where Does This Training Happen?
UPCOMING DATES
March 4th-6th 2025
April 1st-3rd 2025
EVENT TIMES
- 9.30am arrival
- 10am start
- 5pm finish
LOCATION
Elite Closing Academy Training Centre
Shadowbrook Court, Shadowbrook Lane
Hampton-in-Arden
B92 0DL
EVENT INFORMATION
The training also includes:
- Lunch on all 3 days
- Drinks reception
- VIP Dinner with Matt Elwell & team
- A professionally accredited certificate upon completion
Meet Your Trainer: Matt Elwell
Sales Trainer, Elite Closer, Creator and author of best selling ‘Open With A Close’ and 'Cold to Sold', Possibility Coach, & Public Speaker.
Matt Elwell is the Director of Elite Closing Academy and a seasoned sales expert with 25 years of experience in entrepreneurship and high-stakes selling.
From his early days of cold-calling to negotiating multi-seven-figure deals, Matt has honed his craft across various industries. But his true passion lies in helping others master the art of ethical, value-based selling.
Matt’s approach is simple: align your sales techniques with your personal values to achieve better results. This philosophy has helped thousands of business owners and sales professionals increase their conversion rates and grow their businesses without resorting to pushy tactics.
As the author of bestsellers “Open With A Close” and “Cold To Sold,” Matt offers practical, easy-to-implement strategies that work in today’s market. His Sales and Closing Certification program has become the go-to training for those looking to transform their sales approach and see real results.
What sets Matt apart is his commitment to ongoing support. Through the Elite Closing Academy, he provides direct coaching, 24/7 access to a support team, and a community of like-minded professionals all focused on continuous improvement.
If you’re ready to elevate your sales game, close more deals, and grow your business using proven, ethical techniques, you’re in the right place.
"So how much do I have to invest to build an ethical sales process that aligns with my values and converts better for my business?
Let’s talk real numbers.
Many business owners invest tens of thousands in hit-or-miss marketing campaigns, hoping to stumble upon a winning formula.
Many spend thousands of pounds on more ads, new software, and agencies that make so many promises — without growing your business revenue.
You may have even spent years trying to perfect your sales approach through trial and error, and lost countless deals in the process.
How much do you think all these would have cost you?
“£20,000?
£30,000?
£50,000?…
More?”
There is a cost of trial and error…
And a cost of not having a repeatable process that converts your qualified prospects.
This cost never stops climbing.
The more time you spend dealing with unqualified prospects who are not the perfect fit for your service, the more ideal clients you lose.
And here’s the thing..
The best way to quickly identify time wasters, find your ideal clients and lead them through your solution until they become customers is by investing 2 things:
- Time
- Money
Every business owner should know how to sell.
By having the right sales skills that aligns with your values, you can transfer these skills and values to any new sales person in your business.
This way, you don’t sell to people who don’t align with your values and destroy your business down the line.
Matt’s training for his private clients to help them become confident closers in alignment with their values is £50,000.
And the price goes up every year.
If you could pay £50,000 to learn and fully understand how to finally close all the big deals that have been slipping through your fingers, will it be worth it?
Imagine you could filter your prospects and close almost every one of those positive leads coming into your business?
How much will that add to your business in a year? 5 years? 10 years?
Your success compounds.
So is £50,000 is worth it?
You’d say yes, right?
But here’s the thing:
You don’t need to spend that much to completely change your sales approach.
What if you could:
- Learn directly from Matt over three intensive days
- Master the exact techniques that have generated millions in revenue
- Network with like-minded entrepreneurs and sales professionals
- Enjoy meals and social time with Matt and other entrepreneurs
- Gain ongoing access to a community of high-achievers
You might expect an experience like this to cost even more than the £50,000. After all, many people who take the training report making that back within months of implementing what they’ve learned.
But here’s the exciting news…
Your investment for the Sales and Closing Certification is just £1495 + VAT.
That’s right. For less than the cost of a single high-ticket sale, you get:
- 3 full days of immersive training
- Matt’s complete sales and closing formula
- Meals and networking opportunities
- Ongoing community support
It’s an unbeatable value that pays for itself many times over. In fact, many participants find they’ve recouped their investment before they even leave the event.
Remember, this is about more than just three days. It’s about transforming your entire approach to sales, setting you up for a lifetime of increased revenue and business growth.
Everything you get in the Sales and Closing Certification
When you invest in the Sales and Closing Certification, you’re not just getting a training course. You’re getting a complete sales transformation package that includes:
Three Full Days of Intensive Training. No fluff, no filler – just pure, actionable content you can apply immediately.
The Complete Ethical Sales Framework for closing deals without compromising your values. This framework alone has helped businesses double their conversion rates.
Personalized Sales Script Development that feel natural and convert like crazy. No more awkward, pushy pitches.
Objection Mastery trainings to transform objections from roadblocks into opportunities. You’ll leave knowing exactly how to handle any pushback.
Live Sales Role-Play Sessions where you practice your new skills in a supportive environment. Get real-time feedback and refine your approach.
Meals and Refreshments Included so you stay focused on learning while we take care of keeping you fueled. All meals and refreshments during the event are on the Elite Closng Academy.
Exclusive Resources including exercises, templates, and scripts to keep you on track long after the event.
Certificate of Completion demonstrating your mastery of ethical, high-converting sales techniques.
The Elite Closing Guarantee: Sell More Confidently or Walk Away
We’d like to ensure that when you reserve your place on the 3 Day Training today, you do so with 100% confidence and certainty that your time and money has been well invested
We’re so confident in the power of the Sales and Closing Certification that we’re offering a guarantee that’s frankly ridiculous. Here’s what we promise:
- Skill Surge: You’ll walk away with more sales skills than you came in with. Period. Whether you’re a seasoned pro or a nervous newcomer, you’ll level up.
- Crystal-Clear Clarity: Get ready for a ‘light bulb moment’ on steroids. You’ll gain ludicrous massive clarity on how to sell effectively in your specific industry.
- Sales Hygiene Overhaul: Think of us as your sales dentist. We’ll clean up your process, polish your approach, and give you a sparkling new sales structure you’ll be proud to show off.
- Sneak Peek at Advanced Techniques: While we focus on core skills, we’ll also touch on some of our advanced trainings. Get a taste of next-level strategies in sales process optimization, predictability, confidence-building, and peak performance.
But wait, there’s more…
Our “No-Brainer” Refund Policy:
If you complete the first day of our 3-day training and genuinely believe it isn’t beneficial to you, simply let us know before you leave. We’ll refund your entire investment on the spot. No questions asked, no hard feelings.
Why are we so generous with our guarantee? Because we know that once you experience the power of this training, your business might just change forever. And you’ll be too excited about implementing these game-changing strategies in your business.
So, what do you have to lose? The risk is all on us. You either transform your sales approach or you get your money back.
Are you ready to take your sales game to the next level, risk-free?
Is This Training Right For You?
The Sales and Closing Certification is ideal for:
Small Business Owners including those running a trade, property business, agency, or startup with revenue under £200,000.
Entrepreneurs leading a growing business with up to 5 team members and revenue of at least £250,000.
Sales Managers responsible for training and improving the performance of a sales team.
Business Coaches looking to enhance their sales skills to better serve clients and grow their own practice.
Freelancers seeking to improve their ability to land and retain high-value clients.
Account Executives aiming to increase their close rates and exceed sales targets consistently.
If you see yourself in any of these roles and want to elevate your sales game ethically and effectively, this certification is for you.
It's Time to Sell Ethically, Confidently, and Abundantly
You’ve come this far for a reason.
Maybe it’s the sleepless nights worrying about hitting your targets.
Or the pit in your stomach every time you have to make a sales call.
Perhaps it’s the frustration of watching great opportunities slip through your fingers.
Whatever brought you here, know this: You’re standing at a crossroads.
One path leads back to the familiar – the stress, the uncertainty, the missed opportunities.
It’s comfortable in its discomfort. But it’s holding you back from the success you deserve.
The other path? It leads to transformation.
Imagine walking into every sales conversation with unshakeable confidence.
Picture yourself closing deals with ease, knowing you’re truly serving your clients.
Envision a future where your business thrives, fueled by a sales process that aligns perfectly with your values.
That future is within your reach.
The Sales and Closing Certification is the next step on your roadmap to get there.
Over 2,000 business owners and salespeople have already taken this journey.
Some have doubled their close rates, dramatically increased their revenue, and found a renewed passion for their work.
Now it’s your turn.
This is more than just a training.
It’s an investment in yourself, your business, and your future.
And with our iron-clad guarantee, the only risk is in not taking action.
So ask yourself: A year from now, do you want to be in the same place you are today?
Or do you want to be celebrating your best year ever, armed with the skills and confidence to achieve even more?
The choice is yours.
But opportunities like this don’t come around often.
Don’t let another day go by struggling with outdated sales techniques or crippling self-doubt.
Join us for the Sales and Closing Certification, and let’s build your custom sales process together.
Frequently Asked Questions About The Sales and Closing Certification Training
We Know You Have Questions
We've Got Answers!
The certification is an intensive 3-day programme.
The investment is £1495 + VAT
Yes, if you complete the first day and don’t find it beneficial, you can request a full refund before leaving.
It’s ideal for small business owners, entrepreneurs, sales managers, business coaches, freelancers, and account executives looking to improve their sales skills ethically.
Our training focuses on ethical, value-based selling techniques that align with your personal values. We provide a complete sales transformation package, not just theory.
Yes, the techniques taught are adaptable to various industries. We’ve had success stories from diverse business sectors.
No, this training is valuable for both beginners and experienced sales professionals looking to refine their skills.
While the Sales and Closing Certification is great for individuals and small teams, we also offer specialized team training programs for larger organizations. Click here to enquire about our tailored team training solutions that can transform your entire sales force.
The Elite Closing. Academy, Shadowbrook Court, Shadowbrook Lane, Hampton-In-Arden, B92 ODL
Absolutely! We teach a systematic approach that anyone can learn and apply, regardless of their natural sales skills.
TERMS & CONDITIONS | PRIVACY POLICY | CONTACT US