THE SALES ACCELERATOR
Want to Convert More Leads Into Sales Without Feeling Awkward or Salesy?
Discover How 1,961+ UK Business Owners Now Ethically Increase Conversions and Revenue — Without 'Forced' Scripts, Pressure or Sleaze.
Join us for a 1-Day Live, In-Person Sales Accelerator Workshop – Limited £1 Spots Available
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
If You're Great at What You Do — But Struggle to Sell and Grow Consistently, This Is For You...
Let’s be honest… You didn’t start your business to become a “salesperson.” But if you’re juggling leads, proposals, and awkward conversations that rarely turn into paying clients, you need this.
This 1-day Sales Accelerator is designed specifically for:
- Entrepreneurs, business owners, and service providers who offer brilliant, high-value solutions… but aren’t seeing the consistent revenue they know is possible.
- Experts who care about delivering real results, but feel uncomfortable with traditional sales tactics that feel pushy, manipulative, or fake.
- Action-takers who are sick of relying on luck, referrals or “hope” marketing — and want a repeatable, ethical system that actually works.
- Founders who want to grow, but feel frustrated watching less qualified competitors win clients simply because they know how to sell.
If you’ve ever thought:
“I just wish more people would say yes…”
Or:
“I know I can help people — if I could just get better at closing the deal…”
Then this day is exactly what you’ve been looking for.
Because sales shouldn’t feel like a battle. It should feel like a service.
And when you finally learn how to sell without manipulating people — everything changes.
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
What You’ll Learn at the Sales Accelerator
The Practical, Proven Sales Skills Every Business Owner Needs — Delivered in One Powerful Day
Whether you’re closing deals yourself or leading a team that should be doing it for you — this training gives you the tools, mindset, and exact words to confidently convert more conversations into cash.
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What to Say (and When to Say It)
You’ll walk away with a clear, repeatable structure for every sales conversation — so you never freeze, ramble or fumble again. -
What Questions to Ask That Actually Lead to Sales
No more awkward silences or second-guessing yourself mid-call. Learn how to ask powerful, natural questions that uncover the real problems and unlock buying signals. -
How to Qualify (or Disqualify) Leads — Fast
Stop wasting time with time-wasters. Learn how to spot real prospects quickly and focus your energy on the people who are ready to buy now (or soon). -
How to Handle Objections Without Pressure or Panic
“I can’t afford it.” “I need to think about it.” “Not sure it’s the right time.” Sound familiar? You’ll learn how to guide prospects through their concerns with empathy, not ego — and help them move forward with confidence. -
How to Close the Sale — Without Chasing
If you’re tired of waiting for people to “get back to you,” this is for you. You’ll learn how to confidently ask for the business, lock in next steps, and never again leave a deal hanging. -
How to Sell Without Sounding Like a Salesperson
Discover the Elite Closing Formula that’s helped 1,000+ business owners close more deals by being themselves — not by acting like a cheesy script-reading robot. -
Live Roleplay + Real Feedback
We don’t just talk at you. You’ll practise the techniques live in the room, get coached by Matt and the ECA team, and walk away with skills that stick. -
Matt’s Personal Playbook: Scripts, Phrases & Golden Questions
You’ll get Matt’s best-performing language patterns and his famous Golden Question — so you always know what to say next, and how to say it with certainty.
Ready to start selling more – with ease?
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
You Don’t Need Another Script. You Need a System That Works in the Real World
At the Elite Closing Academy, we don’t just teach sales — we do sales.
We’ve trained over 1,000 business owners, entrepreneurs and sales teams across dozens of industries to confidently close more deals without feeling pushy, salesy or fake.
The Elite Closing Formula has directly helped generate tens of millions in revenue
Most importantly, we’ve created sales systems that are repeatable, ethical and enjoyable.
This isn’t corporate, outdated sales training. And it’s not vague, fluffy “mindset” talk either. This is practical, real-world sales coaching, built specifically for people like you — founders, leaders, and business owners who need results fast.
Meet Your Trainer: Matt Elwell
Matt Elwell is the Director and Co-Founder of Elite Closing Academy, bestselling author of Open With A Close and Cold To Sold, and one of the most sought-after sales trainers in the UK.
But more importantly — he’s walked the walk.
Matt’s 30-year career in sales spans everything from cold-calling to negotiating multi-six and seven-figure deals in the UK and internationally.
He’s shared stages with giants like Gary Vaynerchuk, Russell Brunson, Alan Sugar, Marie Forleo, Sharlene Johnson, and Grant Cardone.
But his passion is helping real business owners — like you — finally master the skill that changes everything: ethical, value-led sales.
If you’re serious about growing your business…
If you want to close more of the opportunities already in front of you…
If you’re ready to stop winging it and start selling with certainty…
Then Matt’s the guy to show you how.
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
Why Is This Day Only £1? Because We Practise What We Preach: Serve > Sell > Close
At the Elite Closing Academy, we teach a powerful philosophy called Serve > Sell > Close cycle — and we live by it.
Before we ever sell you anything, we’re here to serve you first.
That means giving you real value, upfront. It means proving we can help — by actually helping.
The Sales Accelerator is our way of serving you.
- You show up.
- We give you a full day of powerful, practical training that’s already helped over 1,961 UK business owners close more sales without pressure, scripts or sleaze.
- You walk away with real tools you can use straight away.
That’s it.
We don’t believe in tricking people into sales.
We do believe in earning trust through results.
The £1 ticket just covers your seat. That’s all.
The only condition is: you must actually attend.
If you don’t show up, or cancel less than 21 days prior to the event.
There’s a £99 no-show/late-cancellation fee — which we donate 100% to the amazing team at Solihogs Hedgehog Rescue Centre (yep, we’re softies).
So as you reserve a seat now, make sure you’re serious. Because we are.
Book now. Learn the system. Leave with a new way to sell.
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
Location & Upcoming Dates
UPCOMING DATES
Thursday April 17th 2025
Friday May 2nd 2025
Friday 6th June 2025
EVENT TIME
9:30am Start
4pm Finish
LOCATION
Elite Closing Academy
Shadowbrook Court
Shadowbrook Lane
Hampton-in-Arden
B92 0DL
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
Join Thousands of Business Owners Doubling and Even Tripling Their Revenue By Having Simple Conversations With Qualified Prospects
“I went from zero sales experience to £120,000 in 12 months – The ECA transformed my business and mindset”
– Andy Nisevic, Founder of One Degree Coaching
“I booked more calls and sold nearly £5K in a week not long after the training. I didn’t even realise I was selling until I sold.”
– Victoria Dioh, Founder of Victoria Dioh Limited
“I launched a brand-new business and within 18 months closed over £400,000 in sales. I’ve also become more confident and happier.”
– Chris Dillon, Founder of The Marketing Autopilots
“I went from £30,000 to £100,000 in just 12 months in less than a year. The mindset shifts I’ve gained through the program have transformed me both personally and professionally.”
– Holly Hobbs, Founder of Apprentivia
“I was stuck making £500 to £900 every month. Within 10 months, I turned a PDF on my phone into £90,000 in sales. It completely transformed how I viewed my business.”
– Jo Moorcroft, Director of Paw Education Dog Training
“I went from struggling to hit £10K months to a £27K record months. More importantly, I’ve gained the confidence to sell my services at a premium, attracted more committed clients and deliver bigger results for them.”
– Noah Behdaoui
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
When You Reserve a Seat on The Sales Accelerator, You'll Receive
The Open With A Close eBook & Audiobook - Your Ultimate Closing Guide
Our 6 Best High-Converting Scripts
The Money Objection Masterclass
And that’s not all….
When you book a seat right now, we'll also send you:
THE “FAST TRACK TO 5 SALES” TRAINING BUNDLE – FOR FREE!
This collection of video trainings contain information that has helped Matt Elwell grow 2 family businesses to over £16 million in revenue and can help you close your next 5 clients with ease
First 5 Clients Playbook
A step-by-step guide to identifying and securing your next clients with proven strategies.
Follow Up Playbook
Methods to maintain momentum and close deals through strategic follow-ups.
Sales Call Structure Masterclass
Frameworks to structure your calls for maximum impact and clarity.
Live Sales Call Masterclass
Insights into conducting effective sales calls that convert prospects into loyal customers.
Sales Confidence Masterclass
Tools to build unwavering confidence, enabling you to approach sales with assurance.
Hiring A Sales Person Playbook
Guidance on expanding your team with top talent to drive sales growth.
Power Of Storytelling
Techniques to craft compelling narratives that resonate and drive engagement.
The Cold Calling Masterclass
Approaches to turn cold calls into warm leads and successful sales conversations
Sell High-Ticket Masterclass
Strategies to confidently sell premium products or services and justify their value
If you’re ready to claim your bonuses and closing more prospects with a structure and process you’re comfortable with, click the button below to book on to the Sales Accelerator
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
Frequently Asked Questions
Who is this event actually for?
This is specifically designed for business owners, entrepreneurs, and experts who want to sell more confidently — without being pushy or fake. If you’ve ever said, “I’m great at what I do, but I hate sales,” then this day was made for you.
Will this work in my industry?
Yes. The system we teach has worked across 100+ industries — from coaches, consultants and creatives to tradespeople, agencies, retailers, finance professionals, legal firms and beyond.
If you have a product or service to sell, this will work for you.
Is this just for beginners?
Not at all. Whether you’re brand new to sales or you’ve been in business for years but still don’t love selling — this will help you.
We’ve had 7-figure founders say it completely changed how they sell.
I want to attend with my business partner/ team member. Can I book multiple people on for £1?
Yes, you can book up to 4 people at once for the Sales Accelerator at the £1 booking fee.
NOTE: The business owner must be one of the 4 people booked on and attending the training.
Is this really only £1? What’s the catch?
Yes, it’s genuinely just £1 to attend. No hidden charges. No surprise fees.
We do this because we believe in Serve > Sell > Close — serving you first with real value. If you love what you learn (most do), there are ways to keep working with us — but there’s zero pressure. Show up, learn, get results.
What exactly will I learn?
You’ll learn a practical, proven system for turning more conversations into paying clients — including what to say, what to ask, how to qualify, how to handle objections, and how to close without chasing or cringing.
You’ll leave with scripts, tools and confidence and much more to help you sell with ease.
How is this different from other sales training?
Most sales training teaches you how to pressure, pitch, and push — which might work if you love chasing people, handling rejection, and sounding like a robot.
At the Elite Closing Academy, we teach something very different.
We show you how to sell by serving, using a proven, ethical framework that actually aligns with your values. No manipulation. No guesswork. No awkward tactics. Just real conversations that feel natural — and lead to more clients saying yes.
You won’t get overloaded with theory.
You won’t be handed a 100-slide deck and told “good luck.”
Instead, you’ll learn formulas that have helped 1,000+ UK business owners close more deals confidently — without selling out who they are.
If you’ve ever sat through sales training and thought, “This just isn’t me…”
This is for you.
What happens if I book and can’t attend?
We get it — life happens. But we ask that if you book, you show up.
If you can’t show up, you can cancel or move your date up to 21 days before the event.
If you don’t attend or cancel within the timeframe, there’s a £99 no-show/ late cancellation fee, which we donate in full to Solihogs Hedgehog Rescue Centre.
So either you get incredible training… or hedgehogs get some love. Win-win.
What happens after I book my seat?
You’ll receive immediate confirmation of your booking along with pre-event materials to help you prepare for the day. We’ll also check in with you before the event to confirm your attendance and answer any questions you might have.
If you’re unable to attend, there’s a £99 ‘no-show’ fee (donated to the Solihogs Hedgehog Rescue)
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