UNDERSTANDING THE PROBLEM
You jump into explaining what you do too early, before you've properly understood what the person wants to change and why it matters.
LIVE 1-DAY WORKSHOP FOR BUSINESS OWNERS
BUILD A SALES PROCESS YOU CAN RELY ON TO WIN MORE CLIENTS.
A practical, in-person workshop for entrepreneurs and business owners who want to improve their sales conversations, convert more opportunities and win more clients without feeling pushy or salesy.
★★★★★4.9 Google Rating
VIP EXPERIENCE · £35Limited to just 15 VIP places per workshop
WHAT THE DAY ACTUALLY COVERS
One day to build a sales process you can actually use.
✓The Natural Sales Process — a simple structure you can use in every sales conversation
✓How to sell without feeling pushy, awkward or overly salesy
✓Practical exercises to put the process into action during the day
✓A process you can take back into your business and start using immediately
WHERE SALES BREAKS DOWN
Where are opportunities slipping away?
COMMUNICATING VALUE
People like what you offer, but the conversation gets stuck on price. You end up justifying the cost instead of helping them see the value.
HANDLING HESITATION
An objection comes up and you're suddenly searching for the perfect response. Without a process, every conversation feels different.
GETTING TO A DECISION
The conversation goes well, but the next step stays vague. You leave with “I'll think about it” instead of a clear decision.
REAL CLIENT RESULTS
What happened after they improved their sales process.
“Grew from £30,000 to £100,000 in 12 months”Holly Hobbs Founder, Apprentivia
“Went from struggling to hit £10K months to a £27K record month”Noah Behdaoui Elite Closing Academy client
“Turned a PDF on her phone into £90,000 in sales”Jo Moorcroft Director, Paw Education Dog Training
FOUNDER & HOST
Matt Elwell is the Director and Co-Founder of Elite Closing Academy and the author of Open With A Close and Cold To Sold.
His career in sales spans everything from cold calling and selling on the shop floor to negotiating multi-six and seven-figure deals in the UK and internationally.
Today, his focus is helping entrepreneurs and business owners improve the conversations that turn opportunities into clients — with a process that feels natural, ethical and practical to use.
30 years in sales
2,800+ businesses trained
£26M+ created for clients
“
I went from around £12,000 to £20,000/month after attending Matt's training.Mark Stimpson Co-founder, Strength Hub Oldham
IS THIS WORKSHOP FOR YOU?
BUSINESS OWNERS LIKE YOU.
WHO WANT TO WIN MORE CLIENTS.
This workshop brings together entrepreneurs and business owners from different industries who have one thing in common: they already have a product or service to sell and want more sales coming into the business.
Some are relying heavily on referrals. Some are generating opportunities but not converting enough of them. Others simply know their sales conversations could be stronger and more consistent.
The businesses may be different. The goal is the same: turn more of the right opportunities into paying clients.
THE VIP EXPERIENCE
Get more from your Sales Accelerator day.
Upgrade to the VIP Experience for more access to Matt and a few extras designed to help you get even more from the workshop.
Breakfast Meet & Greet with MattStart the morning in the smaller VIP group with Matt before the workshop begins.
Reserved front-row seatingYour seat at the front is reserved throughout the workshop.
VIP Sales Accelerator WorkbookWork through the key diagrams and frameworks as Matt covers them.
Priority Q&A with MattVIP questions are prioritised, giving you more opportunity to get Matt's feedback.
SALES ACCELERATOR VIP
£35
One-off payment
ONLY 15 VIP PLACES PER WORKSHOP
UPCOMING SALES ACCELERATOR WORKSHOPS
Choose your workshop.
Choose the date and location that works for you and book your VIP place.
Manchester
Crowne Plaza Manchester City Centre
Manchester, M4 4AF
Workshop starts in
BOOK YOUR PLACE NOW
--Days
--Hours
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Solihull
Elite Closing Academy HQ
Shadowbrook Lane, Hampton in Arden
Solihull, B92 0DL
Workshop starts in
BOOK YOUR PLACE NOW
--Days
--Hours
--Mins
--Secs
Solihull
Elite Closing Academy HQ
Shadowbrook Lane, Hampton in Arden
Solihull, B92 0DL
Workshop starts in
BOOK YOUR PLACE NOW
--Days
--Hours
--Mins
--Secs
- 0121 667 4502
- hello@eliteclosingacademy.com
- Shadowbrook Court, Shawdowbrook Lane, Hampton-in-Arden, B92 0DL
© 2026 Elite Closing Academy