If you need to quickly increase sales in your business, try this…

Discover the proven system for increasing your sales conversions by up to 64% within the next 90 days 

 The Wacky Money-Making Secrets of A Desperate Door-To-Door Sanitary Salesman From Birmingham

 The Wacky Money-Making Secrets of A Desperate Door-To-Door Sanitary Salesman From Birmingham
Dear Friend (Mush),
If you want to go from being desperate for sales, to other people being desperate to buy from you, this is going to be the most exciting letter you’ll ever read…

Here’s why:

My name is Matt Elwell, and in 1994, I began my sales career selling sanitary products (of all things) in Birmingham.
And when I say ‘door-to-door’, I mean I was getting doors slammed in my face.

See, my mentor in the early days was a sleazy, greaseball salesman (think Danny DeVito in Matilda), so I assumed that's what good salesmanship was and copied his approach.
Looking back, I’m not surprised I faced so much rejection.

Inevitably, I found myself dead broke and with my confidence at an all time low.

After so many knockbacks, I became FEARFUL of engaging in sales conversations.

I knew there had to be a better way.
A year later, I joined the sales team of a photocopying company, where I met my next mentor, Dave Hodgson (or Hodge, as I knew him).

Hodge was an amazing guy, and he just did sales differently.

Imagine the complete opposite of the Danny DeVito salesman I mentioned earlier.

Rather than being sleazy, pushy and manipulative…

He carried himself with elegance, class and authenticity, he loved people, he asked great questions, and everyone warmed to him immediately.

Hodge sadly passed recently, but he had a huge, ever-lasting impact on my life.

Anyway, after spending time around Hodge and implementing everything he taught me, I contrived a sort of formula that almost ensured people bought what I was selling.

Before long, I became the top-performing salesperson in the company, and sales became… dare I say … easy?

While everyone else was struggling by, using old-school, hard-sell, pushy sales tactics…

I was getting to work early, getting straight on the phone, smashing my numbers, and I’d be finished by lunchtime and on the golf course!

So, I substituted all the noise for this one trusty formula that I’ve been hammering ever since.

I used it to turn my small family tile & bathroom business (that we started in a hut on the out-skirts of Birmingham) into a 7-figure showroom…

Then, after taking the plunge to start my own sales consultancy business, the Elite Closing Academy, I started training other business owners and sales professionals using this formula.

What I'm about to tell you I still can’t quite believe, but in just 39 months,The Elite Closing Academy went from 0-7 figures.

And now, I want to share this formula with YOU.

What’s more, I’m going to ask you to temporarily give me £99 for something that’s going to show you how to make a lot more than that.

And then I’ll give you your £99 back.
So, whether you’re happy or not (which, by the way, I'm confident you will be) your money winds up straight back in your bank account before you even have time to miss it.

In fact, I’m so sure this will be a good use of time, that at the end of the training, if you decide you didn’t find it valuable, I’ll give you an extra £99.
That’s what they call a win win.
This really will be the biggest steal of your life, because I’m going to tell you…

What I learnt from my mentor all those years ago…
What I’ve been honing, crafting and perfecting for the last 20+ years…
And what I’ve been sharing with business owners & sales professionals over the last 5 years…

How to make money from sales conversations

Now, I’m going to brag a little bit to prove that sending me £99… which I’ll give you back… is the smartest thing you ever did.
As I mentioned earlier, I’ve been immersed in this sales world for quite a while now, and it’s safe to say I've clambered my way out the trenches and made my mark on the industry.
Since taking that plunge to start my own sales consultancy, I’ve grown the business from 0-7 figures, and become one of the UK’s best-known sales coaches.

I’ve trained 2,124 business owners over the past 5 years, and helped them increase their conversions by an average of 64%.

And I’ll show you just how I did it - a secret, off-the-wall formula I’ve only shared with a small group of my clients ‘til now.

 It doesn’t require a background in sales.

It doesn’t require ‘the gift of the gab’.
It doesn’t require a sales team.
It doesn’t require you to be in a certain sector.

And it doesn’t require working yourself to the bone.
What does it require?
Belief. Enough to take a chance. Enough to absorb what I tell you with an open mind. Enough to put the principles into action.
If you do that - nothing more, nothing less - the results will be hard to believe. I guarantee it.

See, the problem is, in 2023, sales isn’t sexy.

When it comes to business, sales is what people move away from the most (often because of negative experiences with sleazy salespeople).

And what do they do instead?


They hide behind emails, texts, Facebook posts, Instagram stories.

Those things are great, but the truth is, you often need to be able to have a one-to-one conversation with someone to get the sale over the line.

So, here’s the deal.

I’ve found a cure for this over-reliance on marketing and the general avoidance of sales conversations.

I’ve helped my clients escape the TORTURE of spending hours posting on social media, pumping hundreds of pounds into paid ads, and writing emails that no one opens.

You know, that horrendous realisation that hiding behind a computer screen isn’t getting you as many sales as you’d hoped?
Instead, they can now have effortless sales conversations and communicate in order and sequence in a way that draws in potential customers like a money-sucking black hole.

And most importantly, they’re no longer leaving money on the table (or going completely broke and being forced to shut the doors).

This approach has increased sales faster than anything else I’ve ever taught.

And it allows you to turn any potential client into a paying customer in just one conversation.

This isn’t your run-of-the-mill sales strategy. Far from it.
This is natural, conversational, collaborative sales.
Not the manipulative, sleazy, 80s style sales you’ve experienced a million times before.
Because I spent long enough getting doors slammed in my face.
Which is exactly why I’ve collected an array of proven techniques that stand for the complete opposite and combined them into what I like to call ‘The Elite Closing Formula’...

Which I’m going to unpack for you in my 1 day, live, in-person training which I call the Sales Accelerator.
I’ll explain more about that in just a second.
But first:
Imagine you’re about to make a phone call or have a meeting with somebody who’s expressed an interest in buying your product/service…

Using my formula, you’ll feel completely prepared to make the sale in less time that it takes to make dinner.
You’re not sweating bullets about what to say or how to present your offer…
Instead, you’re confidently tapping into the formula I’ve taught you, which is proven to work by the best sales professionals and entrepreneurs in the business.
And you’re doing it all in your own style, with your own voice, with your personality shining through loud and clear (in other words, you don’t sound like a robot)…
And every word you speak is perfectly tailored and crafted to resonate with the person you’re speaking with.

When you focus on this, you will start to see a serious uplift (on average, 64%) to your sales and revenue.
That’s what The Elite Closing Formula can do for you.

At the Sales Accelerator I’m going to unpack this entire formula for you in 1 single day, so you can start implementing it immediately and seeing results.

How does the formula work?

It provides you with:
  • What you must say THE SECOND a sales conversation starts with a potential client or customer both face-to-face AND over the phone.
  • ​A step-by-step guide to mastering sales that ensures you'll NEVER stumble over your words again
  • ​A crazy question hack to retract key information from potential clients to determine whether or not they NEED what you do
  • ​Little known secrets that allow you to overcome objections seamlessly and steer the conversation back on track
  • ​3 common traps to avoid at all costs to ensure your sales conversations remain meaningful and concise
  • ​A simple method to make a sales conversation worth hundreds, even thousands of pounds to you
I’ll cover all of this and much more in 4 hours of intensive training at my Training Centre in Solihull, just minutes from Birmingham International train station.

In fact, I won’t let you leave until I’ve personally checked you’ve ticked all of the above off, along with perfecting your ‘GOLDEN QUESTION’, which when asked, is guaranteed to increase your conversions by minimum 30%.

Here’s a 60 second video of what you can expect at the 
Sales Accelerator...

And here’s what people who've attended the Sales Accelerator are saying...

“By using the formulas taught, staying calm, patient and serving potential clients, the ground work I’ve put in has seen me invoice £40K worth of investment this week, with potentially £40K more still bubbling away in the background”

- Andy Nisevic, Leadership Consultant
“I had 4 calls booked today - 3 to serve and 1 to close. Minutes later, I sold an £870 healing package. That takes me to just short of £5K in a week, and over £12K since meeting Matt Elwell”

- Victoria Dioh, Healer Practitioner
“Grown by over £800K”
“The techniques we’ve learnt have been transformational. We’ve made multi-five figure single payment deals, grown by over £800K, and continue to go from strength to strength”

- Joel Stone, Marketing Agency
“£14,500 IN ONE MONTH”
“When Matt convinced me to take my coaching virtual, I went on to increase my monthly revenue to around £8,000 a month. My best month before attending this training was £2,000. After attending, the following month I generated £14,500”

- Jo Moorcroft, Dog Behavioural Trainer
“Once Matt helped me get a framework in place, I closed a deal with an £8.5K upfront payment, had a client double her deal with me to £7.2K annually, and I still have much more in the pipeline”

- Chris Dillon, Automation Specialist
I know you'll get a lot of value from this training, and I actually want you to start seeing results before you even show up.

So - in order to make it as easy as possible for you to do that - I’d like to give you 2 additional bonuses, so you can get a headstart…
I have a team of 6 full time salespeople.

2 of them make a personal income of over £100,000 a year.

And I’m going to give you the 6 scripts they use to sell, close and generate that kind of personal income.
(Of course, it goes without saying that if they’re bringing in hundreds of thousands of pounds for themselves, they’re bringing in multiple hundreds of thousands for the business).

These scripts contain the GOLDEN words that my sales team and high-ticket clients use with unwavering precision on the 6 most common call types.

Now, I want to give you the opportunity to unveil these verbal gems that have consistently paved the path to success.


There’s only ONE thing that can stop people from wasting your time, squash objections before they even come up, AND that can make sales easier & more fun…

And that’s what I call a Written Proposal.

This is a document that outlines your offer (features, advantages, benefits, investments, etc.)

Over the years I’ve crafted it into the perfect formula, and now I want give you the template for FREE.
This one template has been responsible for hundreds of sales for my clients, and using the it will increase your conversions by up to 90%.

When you come aboard the Sales Accelerator train today, you’ll get access to that very Written Proposal template, allowing you to effortlessly make your own and start making sales right away.
So - why is this training free?

Put simply, the Sales Accelerator is the best way for me to demonstrate how me and my team can help you and your business.

It also means you can come to my office and ‘check me out’ without any financial commitment. 

Right now, you may have no idea whatsoever about who I am or what I’m about.

We may never have met before, so I ‘get’ that you have no reason to trust me at all.

So my hope is that you accept my invitation and come along to the Sales Accelerator. 

I believe that when you do that, you’ll LOVE what we have to offer.

If that’s the case, you *may* decide to attend some of our other trainings or events. But there’s absolutely no obligation to do that whatsoever.
So it’s up to you:
A few weeks from today, you could have attended the Sales Accelerator, learnt the formula, and started increasing your sales by up to 64%, boosting your revenue and getting more cash in your bank…

Or you can be nothing but a few weeks older.

You decide.
All you need to do to reserve your seat at the Sales Accelerator is click the link below, choose a date that suits you and pay your fully refundable £99 deposit.
This will be sent straight back to your bank account when you attend.
I look forward to meeting you in person :-)
Matt Elwell
Founder, Elite Closing Academy
Frequently Asked Questions
Q. What’s the catch? Why would you give away all this for free?

A. There’s no catch. We know that people who come and spend ‘face to face’ time at my offices are:

a) much more likely to get results, fast.
b) due to seeing our office, team and infrastructure, become clients at some point in the future.

That’s why I’m happy to share this formula with you, because you’ll be able to make a decision on whether we’re the sort of people you’d do business with.

Q. Do I get to keep the 2x additional bonuses even if I don’t sign up to anything on the day?

A. Yep, the scripts and the written proposal are both yours to keep no matter what, as a thank you for attending.

Again, I know that if you go away and make 6-figures with these resources, chances are you’ll work with us in the future!

Q. Can I bring my team members?

A. If you’ve a business partner, a sales team, or someone on your team fulfilling a sales ‘function’, there’s a huge amount of value in bringing them along.

You’ll simply pay a refundable deposit for each individual you book on - or if it’s easier, you can give my team a call on 0121 667 4502 and we’ll get you all booked on.

Q. Where is the training held?

A. The Sales Accelerator is held at my offices and training centre in the Midlands. We’re a stone’s throw from the M42 and Birmingham International, so getting here by car, train, or plane is a piece of cake.

The address is Shadowbrook Court, Shadowbrook Lane, Hampton-in-Arden, B92 0DL

Q. What if I can’t make the dates? Can I attend online?

A. From experience, we know that people who attend online don’t get the same amount of value as those in the room, so that’s not something we offer for the Sales Accelerator.

We currently have no plans to add any future dates, so I’d recommend making yourself available for one of the existing dates, while there are still places available.

If you can’t make any of those dates work, give my team a call on 0121 667 4502 and we’ll see how we can help.

Q. Are you seriously going to give me £99 if I don’t like the training?

A. In short… Yes!

I know this training will unlock some of the mysteries of sales and am so convinced by it, that I don’t see it as a risk to offer you a £99 Satisfaction Conviction.

And if people take advantage, then so be it. 
Funnelology @ 2020 - How To Hack Your Funnel