Three days, in the room, with Matt Elwell — the full Sales & Closing Certification, in a smaller group than usual. 31 July–2 August 2026.
Here's what's going on
Hey,
I wasn't planning on running another Sales & Closing Certification before the summer.
But enough people have been asking — clients, members, people waiting for the right date — that I've put an extra one on. 31 July to 2 August, at our training centre in Hampton-in-Arden.
And because I've put it on to look after the people who asked, there are 15 spare seats going.
Here's the catch: I've got a list of over 300 people who asked to be told the moment we ran another one. And there are 15 seats.
So they'll go quickly, and we're only keeping applications open for a few days.
If it's for you, get your application in. If not, no worries at all — that's how we do things.
Speak soon,
Matt
What the Certification actually is
Not sat watching slides. Over three days we go through the entire Elite Closing Formula, in order, and you build it into your own process as we go.
The Serve, Sell, Close Cycle, the prospecting journey, and the psychology of why people actually buy. The foundations everything else sits on.
Live sales call demonstrations, the right questions to ask (and the ones quietly killing your deals), Red & Green language, and handling objections with the 3 A's.
Open With A Close, money mindset, a script workshop and live roleplay — so you leave able to actually do it, not just nod along to it.


What you walk away with
Why this one's a bit rare
You can see the problem.
People fly in from all over the world for this — normally it's capped at 30, and it fills. This time there are just 15 seats: a smaller, more intimate group, which means more of Matt's time, more hands-on work, more attention on your actual business.
You're in good company
Thought his sales were already good — around £10k a month. He came to the Certification, realised how much he'd been leaving on the table, and closed £25,000 in three deals that same week. Two months later he'd tripled.

Went from £12,000 a month to £20,000 after grasping the sales scripts Matt teaches — and has held it ever since.

Took her conversion rate from basically zero to 80% in six weeks, just by getting the bit before the close right.

Best month before the training was £2,000. The month after: £14,500.

Not magic. A system, practised properly, in the room.
Is this you?
You sell something — your own business, or as part of a team — and you know you're leaving money on the table.
You're done winging it and want a proper, repeatable process instead of crossing your fingers on every call.
You'll actually do the work in the room, not sit at the back with your arms folded.
Not for you if you're after a magic script you never practise, or you reckon you've "already heard it all." This is hands-on, and you get out what you put in.
About the offer
I'm not putting the price on this page — and that's deliberate.
Here's what I'll tell you: people have paid five grand and more to be in this room. What I'm doing for these 15 seats is a storming one-off that's a long way under that.
But you've got to apply to find out. The team will walk you through everything on the call.
The guarantee
Sit through day one. If you don't reckon it's worth your time, tell us before you leave and we'll refund every penny. No questions, no hard feelings.
The risk's entirely on us.
How it works
Short application below. Two minutes, no essays.
A quick chat to confirm it's a fit — and to tell you exactly what's on the table.
If it's a yes, we save you one of the 15 seats and send you everything you need.
The details
Apply now
Two minutes. We'll be in touch quickly to confirm it's a fit and tell you what's on the table.
15 seats, 300+ people on the list, applications open for a few days only. Don't sit on it.
Questions
Three days in the room with Matt. 31 July–2 August 2026. 15 seats, open for a few days only.
Apply For A Seat