Start Turning Your Leads Into Clients

Start Turning Your Leads Into Clients

This monthly three-day training at Elite Closing Academy HQ is the first real stop in your journey to becoming an Elite Closer.

It will give you a reliable and repeatable structure and process to close more sales and get more customers without stress, worry and uncertainty.

Over the course of three days, not only will you cover the full spectrum of the Elite Closing Formula, but you’ll be practising it LIVE in the room.

...And we’ll lay out everything in order and sequence so you can use it in the most effective way.

This monthly three-day training at Elite Closing Academy HQ is the first real stop in your journey to becoming an Elite Closer.

It will give you a reliable and repeatable structure and process to close more sales and get more customers without stress, worry and uncertainty.

Over the course of three days, not only will you cover the full spectrum of the Elite Closing Formula, but you’ll be practising it LIVE in the room.

...And we’ll lay out everything in order and sequence so you can use it in the most effective way.

THE 3 STEP SYSTEM

First, we’ll deep-dive into the 3 step system, which includes:

1. Identity & Clarity

Can you explain what you do in less than 5 seconds?

Here’s why I ask…

Whenever I’m out networking and I ask people ‘what do you do?’, in almost every case, they talk AT me for the next 2-5 minutes.

If you’re doing this, you’re losing opportunities to make sales.

Being clear on your identity and perfecting your opening line is beyond critical.

If you can’t explain what you do in under 5 seconds, then it’s too much.

If you have to explain every time, then it’s not clear.

The same goes for your messaging.

Many business owners understand their product/service, but they have no idea how to actually sell it…

In this first stage of the system, Matt will help you to streamline what it is that you say you do and learn how to present yourself and your products/services so that you can attract more customers and generate more sales!

2. Selling, Not Telling

A huge part of the system is learning the EXACT words and phrases (bespoke to your business) to help you close more sales straight away.

…without ever hard-selling, being pushy or giving away too much!

See, the trap that people commonly fall into is telling people all about the product/service they offer.

Most people think you need the “gift of the gab” to sell, but the opposite is true…

What you need is to be world-class at is listening and understanding.

If you’re doing all the talking and overloading your prospect with information, this causes confusion…

And when you confuse, you lose.

Instead, what you should be doing is asking powerful questions (which you’ll learn all about in this training) that will open the conversation up and help you get to the truth.

This way, you can ensure that your product/service aligns with the pain your prospect is in and serve them properly.

Here’s an example:

A personal trainer who lacks sales & closing skills might ask their prospect “how much weight do you want to lose?”.

But what’s lacking here is the WHY.

The why will give you the reasons you need to help your prospect actually make the buying decision.

Learning how to ask questions, what questions to ask and the language of sales will show you a new way to communicate with prospects from a place of service.

3. Systemising

The system will give you a reliable and repeatable structure and process to close more sales and get more customers, so you can relax knowing that you'll make progress without feeling frustrated or stressed.

But more importantly, it will put everything in order and sequence so you can plug it straight into your business and use it in the most effective way.

Once the System is in place, you can use the techniques from the Formula to implement your learnings.

Then, we’ll wrap it all up into a solid sales process for approaching cold leads, following prospects up and consistently generating sales month on month.

THE 3 STEP SYSTEM

First, we’ll deep-dive into the 3 step system, which includes:

1. Identity & Clarity

Can you explain what you do in less than 5 seconds?

Here’s why I ask…

Whenever I’m out networking and I ask people ‘what do you do?’, in almost every case, they talk AT me for the next 2-5 minutes.

If you’re doing this, you’re losing opportunities to make sales.

Being clear on your identity and perfecting your opening line is beyond critical.

If you can’t explain what you do in under 5 seconds, then it’s too much.

If you have to explain every time, then it’s not clear.

The same goes for your messaging.

Many business owners understand their product/service, but they have no idea how to actually sell it…

In this first stage of the system, Matt will help you to streamline what it is that you say you do and learn how to present yourself and your products/services so that you can attract more customers and generate more sales!

2. Selling, Not Telling

A huge part of the system is learning the EXACT words and phrases (bespoke to your business) to help you close more sales straight away.

…without ever hard-selling, being pushy or giving away too much!

See, the trap that people commonly fall into is telling people all about the product/service they offer.

Most people think you need the “gift of the gab” to sell, but the opposite is true…

What you need is to be world-class at is listening and understanding.

If you’re doing all the talking and overloading your prospect with information, this causes confusion…

And when you confuse, you lose.

Instead, what you should be doing is asking powerful questions (which you’ll learn all about in this training) that will open the conversation up and help you get to the truth.

This way, you can ensure that your product/service aligns with the pain your prospect is in and serve them properly.

Here’s an example:

A personal trainer who lacks sales & closing skills might ask their prospect “how much weight do you want to lose?”.

But what’s lacking here is the WHY.

The why will give you the reasons you need to help your prospect actually make the buying decision.

Learning how to ask questions, what questions to ask and the language of sales will show you a new way to communicate with prospects from a place of service.

3. Systemising

The system will give you a reliable and repeatable structure and process to close more sales and get more customers, so you can relax knowing that you'll make progress without feeling frustrated or stressed.

But more importantly, it will put everything in order and sequence so you can plug it straight into your business and use it in the most effective way.

Once the System is in place, you can use the techniques from the Formula to implement your learnings.

Then, we’ll wrap it all up into a solid sales process for approaching cold leads, following prospects up and consistently generating sales month on month.

The 5 Step Formula

Once you have your system in place, it’s time to start using the Elite Closing Formula to give you a step-by-step process to plug into your business and start making sales!

The Formula looks something like this:

1. FOUNDATION

Processing the ECA philosophy and understanding why it’s completely different to any other methodology of selling.

We’ll cover:
  • Your attitude to serving, selling and closing
  • ​How to stop ‘features and benefits’ selling
  • ​Earning the right to ask a closing question

2. MINDSET

Being prepared before each sales interaction so you’re in the best mindset to achieve the best possible result.
  • Having an energy and level of thinking that’s different to nearly all salespeople out there right now
  • ​Ingraining a process to follow in your mind regardless of what happens
  • ​Becoming Purposeful, Professional, Persistent

3. LANGUAGE

Learning what to say so you can fully understand your prospects’ pain and connect this to your product/service.
  • WHAT to say and not say and WHEN
  • How to ask word-class questions that help you get to the truth, without dwelling on surface-level ‘problems’ that don’t exist!
  • ​How to avoid bringing ‘NO’ into play (known as the 5 W’s & an H)

4. TECHNIQUE

Deep dive into 3 Elite techniques, that when mastered and utilised on a day-to-day basis, will help you to close more sales.

Learn things that you can begin implementing immediately as a direct result of this training, such as:
  • The 3 A's
  • ​The Bullseye Technique
  • ​The Flipback

5. SCRIPTS

This is the final cornerstone of the Elite Closing Formula for one reason…

You can use all of your knowledge from the 3 days to create your very own personalised scripts to utilise in your future sales conversations.

Here at the ECA, we use scripts for:
  • Cold Calling
  • ​Prospecting
  • ​Strategy
  • ​Referrals
  • ​Overcoming objections
  • ​Refunds & cancellations
Scripts are something to fall back on, giving you security of knowing exactly what to say to take your prospect onto the next logical step to get them the result they need.

The 5 Step Formula

Once you have your system in place, it’s time to start using the Elite Closing Formula to give you a step-by-step process to plug into your business and start making sales!

The Formula looks something like this:

1. FOUNDATION

Processing the ECA philosophy and understanding why it’s completely different to any other methodology of selling.

We’ll cover:
  • Your attitude to serving, selling and closing
  • ​How to stop ‘features and benefits’ selling
  • ​Earning the right to ask a closing question

2. MINDSET

Being prepared before each sales interaction so you’re in the best mindset to achieve the best possible result.
  • Having an energy and level of thinking that’s different to nearly all salespeople out there right now
  • ​Ingraining a process to follow in your mind regardless of what happens
  • ​Becoming Purposeful, Professional, Persistent

3. LANGUAGE

Learning what to say so you can fully understand your prospects’ pain and connect this to your product/service.
  • WHAT to say and not say and WHEN
  • How to ask word-class questions that help you get to the truth, without dwelling on surface-level ‘problems’ that don’t exist!
  • ​How to avoid bringing ‘NO’ into play (known as the 5 W’s & an H)

4. TECHNIQUE

Deep dive into 3 Elite techniques, that when mastered and utilised on a day-to-day basis, will help you to close more sales.

Learn things that you can begin implementing immediately as a direct result of this training, such as:
  • The 3 A's
  • ​The Bullseye Technique
  • ​The Flipback

5. SCRIPTS

This is the final cornerstone of the Elite Closing Formula for one reason…

You can use all of your knowledge from the 3 days to create your very own personalised scripts to utilise in your future sales conversations.

Here at the ECA, we use scripts for:
  • Cold Calling
  • ​Prospecting
  • ​Strategy
  • ​Referrals
  • ​Overcoming objections
  • ​Refunds & cancellations
Scripts are something to fall back on, giving you security of knowing exactly what to say to take your prospect onto the next logical step to get them the result they need.

This isn’t just about learning, it’s
about practising too.

Throughout the Sales and Closing Certification training, you’ll be put into live scenarios where you practise the things you’re learning, don’t just sit there.

Here’s some of the stuff you’ll experience:
  • Live calls
If you’re brave enough (and this isn’t for everyone!) then you’ll get on the phone LIVE in the room and get coached through the process with someone in your pipeline.
  • Coaching
With the help of hands-on coaching by our team of Elite Closers whilst you’re here, we regularly see people closing sales live in the room.
  • Demonstrations
If making a call live in the room isn’t for you, then we have our qualified Elite Closers to do closing calls live in the room.

Some go great, others not so much!
  • Role Playing workshops
There’s ample opportunity throughout the 3 days to buddy up and work with other like-minded attendees to put theory into practice, helping each other to fully understand the theories and techniques.

This isn’t just about learning, it’s about practising too.

Throughout the Sales and Closing Certification training, you’ll be put into live scenarios where you practise the things you’re learning, don’t just sit there.

Here’s some of the stuff you’ll experience:
  • Live calls
If you’re brave enough (and this isn’t for everyone!) then you’ll get on the phone LIVE in the room and get coached through the process with someone in your pipeline.
  • Coaching
With the help of hands-on coaching by our team of Elite Closers whilst you’re here, we regularly see people closing sales live in the room.
  • Demonstrations
If making a call live in the room isn’t for you, then we have our qualified Elite Closers to do closing calls live in the room.

Some go great, others not so much!
  • Role Playing workshops
There’s ample opportunity throughout the 3 days to buddy up and work with other like-minded attendees to put theory into practice, helping each other to fully understand the theories and techniques.

“Is this training just for professional salespeople?”...

No.

Whilst this training does benefit professional salespeople, it’s also for anyone that sells.

For example…

Coaches and consultants who want to overcome the fear of the sales conversation and close more clients on a regular basis

Property Investors - if you’re not satisfied with how the sales function operates and want to see it continuously improve, then ‘The 3-Day Sales Training’ is the place for you to solidify your business’ future

Speakers & Trainers who want to increase sales at the back of the room and create a consistent follow-up strategy to maximise the sales results from every event

Brick & Mortar Business - Whether it’s a martial arts school school or a tiling company, we have worked with them all to get better results when selling

Professional Salespeople - We help professional sales people to close more sales, get more bonuses and ultimately make more commission

“What impact will this training have on my business?”

It’s all well and good us telling you, but we wanted you to hear it from our attendees themselves… 

Deenita Pattni 
Founder of the
LinkedIn Lab

Before joining the Elite Closing Academy in August 2021, Dee’s main downfall was that she was always attached to the outcome and how to get the deal.

She was so focussed on trying to close prospects straight away, without doing any of the stuff that comes before that.
 
Just 6 weeks after joining the ECA and implementing Matt’s pre-closing process, Dee’s conversion rate sky-rocketed from being pretty much non-existent to 80%.

Mark Stimpson
Co-founder of
Strength Hub Oldham

After finally grasping the multiple sales scripts that Matt teaches during the Sales and Closing Certification training, Mark achieved a record month in terms of revenue, and he’s managed to maintain this ever since.
 
To be specific, before attending the training, Mark was generating around £12,000 a month. After attending, his monthly revenue jumped to £20,000.

Jerome Lane
Director at
TaxAntics Limited

Before attending the Sales and Closing Certification training, Jerome thought his sales were good. On average, he was doing a monthly turnover of around £10,000.
 
But when he actually started applying Matt’s techniques and processes, he realised how much money he was leaving on the table.
 
The same week Jerome joined the ECA, he closed out 3 deals worth £25,000…and in the following two months, he tripled his sales.
 
He’s now at the point where he either needs to recruit or shut the door to new business…not a bad position to be in!

Jo Moorcroft
Owner and Dog Trainer & Behaviourist at Paw Education

Before meeting Matt, Jo was selling time for money and generating no more than £1,000 a month.

When she joined the ECA in October 2020, it was the height of the pandemic and her business had come to a complete standstill.
 
That’s when Matt convinced her to take her training virtual, and she went on to increase her monthly avenue to around £8,000 a month.
 
Jo’s best month before this training was £2,000. After attending, the following month she generated £14,500.

Brendan Turner
Movement Coach at Functional Patterns

Brendan attended this training in May 2021, and sales were pretty good. He had a consistent turnover of around £2,500 a month. But he couldn’t help but feel like he was selling his time and not really getting much rest.
 
With Matt’s help, from May until now, Brendan has increased his monthly revenue by nearly £12,000, closing a total of almost £60,000.

Michael Nagles
Founder of
it'seeze website design

When Michael met Matt in October 2020, his closing rate was a pretty solid 75%. But since attending this training and learning a reliable and repeatable strategy, he now has a 100% closing rate when selling face-to-face.
 
In other words, if he gets in a room with you, you’re going to buy from him!

“Is this training just for professional salespeople?”...

No.

Whilst this training does benefit professional salespeople, it’s also for anyone that sells.

For example…

Coaches and consultants who want to overcome the fear of the sales conversation and close more clients on a regular basis

Property Investors - if you’re not satisfied with how the sales function operates and want to see it continuously improve, then ‘The 3-Day Sales Training’ is the place for you to solidify your business’ future

Speakers & Trainers who want to increase sales at the back of the room and create a consistent follow-up strategy to maximise the sales results from every event

Brick & Mortar Business - Whether it’s a martial arts school school or a tiling company, we have worked with them all to get better results when selling

Professional Salespeople - We help professional sales people to close more sales, get more bonuses and ultimately make more commission

“What impact will this training have on my business?”

It’s all well and good us telling you, but we wanted you to hear it from our attendees themselves… 

Deenita Pattni 
Founder of the
LinkedIn Lab

Before joining the Elite Closing Academy in August 2021, Dee’s main downfall was that she was always attached to the outcome and how to get the deal.

She was so focussed on trying to close prospects straight away, without doing any of the stuff that comes before that.
 
Just 6 weeks after joining the ECA and implementing Matt’s pre-closing process, Dee’s conversion rate sky-rocketed from being pretty much non-existent to 80%.

Mark Stimpson
Co-founder of
Strength Hub Oldham

After finally grasping the multiple sales scripts that Matt teaches during the Sales and Closing Certification training, Mark achieved a record month in terms of revenue, and he’s managed to maintain this ever since.
 
To be specific, before attending the training, Mark was generating around £12,000 a month. After attending, his monthly revenue jumped to £20,000.

Jerome Lane
Director at
TaxAntics Limited

Before attending the Sales and Closing Certification training, Jerome thought his sales were good. On average, he was doing a monthly turnover of around £10,000.
 
But when he actually started applying Matt’s techniques and processes, he realised how much money he was leaving on the table.
 
The same week Jerome joined the ECA, he closed out 3 deals worth £25,000…and in the following two months, he tripled his sales.
 
He’s now at the point where he either needs to recruit or shut the door to new business…not a bad position to be in!

Jo Moorcroft
Owner and Dog Trainer & Behaviourist at Paw Education

Before meeting Matt, Jo was selling time for money and generating no more than £1,000 a month.

When she joined the ECA in October 2020, it was the height of the pandemic and her business had come to a complete standstill.
 
That’s when Matt convinced her to take her training virtual, and she went on to increase her monthly avenue to around £8,000 a month.
 
Jo’s best month before this training was £2,000. After attending, the following month she generated £14,500.

Brendan Turner
Movement Coach at Functional Patterns

Brendan attended this training in May 2021, and sales were pretty good. He had a consistent turnover of around £2,500 a month. But he couldn’t help but feel like he was selling his time and not really getting much rest.
 
With Matt’s help, from May until now, Brendan has increased his monthly revenue by nearly £12,000, closing a total of almost £60,000.

Michael Nagles
Founder of
it'seeze website design

When Michael met Matt in October 2020, his closing rate was a pretty solid 75%. But since attending this training and learning a reliable and repeatable strategy, he now has a 100% closing rate when selling face-to-face.
 
In other words, if he gets in a room with you, you’re going to buy from him!
When & Where
UPCOMING DATES
3rd - 5th January 2024
5th - 7th March 2024
EVENT TIMES
9.30am arrival
10am start
5pm finish
LOCATION
Elite Closing Academy Training Centre
Shadowbrook Court
Shadowbrook Lane 
Hampton-in-Arden
B92 0DL
EVENT INFORMATION
The training also includes:
  • Lunch on all 3 days
  • ​Drinks reception
  • VIP Dinner with Matt Elwell & team
  • ​A professionally accredited certificate upon completion
When & Where
UPCOMING DATES
3rd - 5th January 2024
5th - 7th March 2024
EVENT TIMES
9.30am arrival
10am start
5pm finish
LOCATION
Elite Closing Academy Training Centre
Shadowbrook Court
Shadowbrook Lane 
Hampton-in-Arden
B92 0DL
EVENT INFORMATION
The training also includes:
  • Lunch on all 3 days
  • ​Drinks reception
  • VIP Dinner with Matt Elwell & team
  • ​A professionally accredited certificate upon completion

WHO IS MATT ELWELL?

Sales Trainer, Elite Closer, Creator and author of best selling ‘Open With A Close’, Possibility Coach, & Public Speaker.

Matt has spent his entire working life in sales. From cold-calling and knocking on doors at age 18, to negotiating a multi-seven-figure property deal with a well-known supermarket, back in 2012.

In 2017, Matt sold his shares in his 7-figure family business and turned his attention to sharing his understanding of sales and human psychology to help people get past their fear of selling or being sold to.
 
In August 2018 Matt co-founded the Elite Closing Academy, which thanks to Matt’s own techniques when it comes to selling and closing, generated multiple six figures in its first year. 

WHO IS MATT ELWELL?

Sales Trainer, Elite Closer, Creator and author of best selling ‘Open With A Close’, Possibility Coach, & Public Speaker.

Matt has spent his entire working life in sales. From cold-calling and knocking on doors at age 18, to negotiating a multi-seven-figure property deal with a well-known supermarket, back in 2012.

In 2017, Matt sold his shares in his 7-figure family business and turned his attention to sharing his understanding of sales and human psychology to help people get past their fear of selling or being sold to.
 
In August 2018 Matt co-founded the Elite Closing Academy, which thanks to Matt’s own techniques when it comes to selling and closing, generated multiple six figures in its first year. 

Here’s a snapshot of what we’ll cover:

  • The 3 Step Sales System
  • ​The 5 Key Principles of Becoming an Elite Closer
  • ​The Big Mistake Most People Make in Their Sales Conversations that Immediately Puts Their Prospect into FEAR
  • ​​How to Easily Handle ANY Objection (Time, Money, Covid, etc.)
  • ​The 6 Ways to Guarantee You Never Get a "NO" From Someone Who's a Perfect Fit
  • ​​Walk Away With A Bespoke Closing Script To Close More Sales Instantly
  • ​And Loads More…

Here’s a snapshot of what we’ll cover:

  • The 3 Step Sales System
  • ​The 5 Key Principles of Becoming an Elite Closer
  • ​The Big Mistake Most People Make in Their Sales Conversations that Immediately Puts Their Prospect into FEAR
  • ​​How to Easily Handle ANY Objection (Time, Money, Covid, etc.)
  • ​The 6 Ways to Guarantee You Never Get a "NO" From Someone Who's a Perfect Fit
  • ​​Walk Away With A Bespoke Closing Script To Close More Sales Instantly
  • ​And Loads More…

When you secure your spot today, you do so with zero risk, thanks to our MONEY BACK GUARANTEE…

We’d like to ensure that when you reserve your place on the 3 Day Training today, you do so with 100% confidence and certainty that your time and money has been well invested.

In fact, we’re confident that you’ll make back double your investment in this training, as long as you implement your learnings and give 100% effort.

If you believe that what you’ve learnt hasn’t been beneficial to you and you don’t think it will improve your sales performance, let us know before you leave the training and we’ll give you a full refund.

When you secure your spot today, you do so with zero risk, thanks to our MONEY BACK GUARANTEE…

We’d like to ensure that when you reserve your place on the 3 Day Training today, you do so with 100% confidence and certainty that your time and money has been well invested.

In fact, we’re confident that you’ll make back double your investment in this training, as long as you implement your learnings and give 100% effort.

If you believe that what you’ve learnt hasn’t been beneficial to you and you don’t think it will improve your sales performance, let us know before you leave the training and we’ll give you a full refund.

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