NEW ONLINE MASTERCLASS
Are you spending money on ads and lead magnets – but still not making sales?
Discover How to Make High Ticket Sales From Lead Magnets and Turn Freebie-Grabbers into Paying Clients – Fast.
Monday 16th June, 2025. 8:00PM
Trusted by thousands of service businesses worldwide
In This Training, You'll Discover:
The real reason your lead magnets aren’t converting — and why it has nothing to do with your funnel or tech]
The exact follow-up process that turns “just looking” leads into high-ticket clients (without being pushy)
Matt’s “Ripple Strategy” for uncovering hidden sales opportunities already sitting in your inbox
Why most business owners are stuck in the wrong sales phase — and how to break out fast
How to confidently lead sales conversations that feel natural — even if you hate the idea of “closing”
The 5 high-impact skills that turn cold interest into cash, without chasing or convincing
A behind-the-scenes look at how one lead magnet generated £727,335 — and how you can steal the strategy
Meet Your Instructor: Matt Elwell
When it comes to turning interest into income, Matt Elwell doesn’t just teach it—he lives it.
Matt is the founder of the Elite Closing Academy, creator of the Elite Closing Formula, and author of two bestselling books (Open with a Close and Cold to Sold) that have helped business owners in 19 countries close more deals without sounding salesy, desperate, or pushy.
Over the past 7 years, Matt has helped 10,000+ business owners and sales teams turn lead magnets, opt-ins, and email lists into real sales conversations that actually convert.
- He turned one lead magnet into £727,335 in sales – and he’s breaking down that exact strategy in this masterclass.
- Helped clients like London City Smiles add £714K in revenue in just 12 months – without running more ads.
- Trains 150+ businesses every year on how to sell with confidence, clarity, and human connection.
This isn’t theory. It’s a practical system you can plug straight into your business — even if you hate selling, don’t know what to say, or think your leads “just aren’t ready.”
Matt’s philosophy is simple:
If someone’s shown interest, you’ve got a golden opportunity — now it’s about knowing what to say, when to say it, and how to lead the conversation to a close.
3,500+ entrepreneurs have also used the strategies you're about to learn to make more sales and grow their businesses
“The training Matt and his Team do is a skill I will now use in ALL aspects of my business, it is all geared around improved human to human communication and that is something we do every single day so why wouldn’t you want to get better at it? Within 24 hrs of spending a day with Matt I did a (qualified) ‘cold call’ to a contact in my ‘computer phone’ and signed a 18-month agreement valued at just under £100k.”
Google Review from S. Barratt
I’m a big fan of learning from the best. When it comes to sales and closing, Matt Elwell is certainly the best in this space.
I have now worked with Matt for more than 5 years and can honestly say every time I spend time with him and the team I benefit so much.
Google Review from S. Hussain
Incredible open environment, content is world class. Very honest and transparent.
The techniques learnt are implementable straight away and actually make sense!
Google Review from M. Darby
Monday 16th June, 2025. 8:00PM