Free 15-minute training

How to sell and close almost any call — in record time, for top prices — without being pushy or dropping your fee

A free 15-minute training from me. No fluff, no 90-minute webinar that's secretly a pitch. Just the exact way I close more sales, faster, at full price — and how you can start doing it on your next call.

Most people lose the sale in one of two places: they take too long and the prospect goes cold, or they panic at the price and start discounting to drag it over the line.

Both are fixable. Fast.

Watch it today. Use it on your next call.

Where shall I send the training?

Instant access. 15 minutes. No spam.

Matt Elwell

Hang on — who am I?

Fair question. You don't know me, so here's the short version.

I've spent my whole career in sales — the shop floor, the phones, and negotiating multimillion-pound property deals. Somewhere along the way I worked out that the people who win aren't the pushy ones. They're the ones who serve first, sell second, and aren't afraid to actually close.

In 2018 I co-founded the Elite Closing Academy to teach that properly. Since then I've trained thousands of business owners, coaches and sales teams — from one-person operations right up to a company turning over £325 million, whose team of 150 I trained.

No sleazy tactics. No yes-cycles. Just how to close more sales by genuinely serving the person in front of you. That's the whole game.

2018Co-founded the Elite Closing Academy
1,000sOf business owners & sales pros trained
£325MLargest client's turnover — 150 of their team trained
KeynoteSpeaker on stages across the UK

Don't take my word for it — take theirs

Signed an 18-month deal worth just under £100k

"Within 24 hours of spending a day with Matt, I did a qualified cold call to a contact and signed an 18-month agreement valued at just under £100k. The ROI is off the chart."

£40k invoiced in a single week

"By using the formulas taught — staying calm, patient and serving potential clients — the groundwork I put in saw me invoice £40k worth of investment this week, with more bubbling away in the background."

£14,500 in one month

"When Matt convinced me to take my coaching virtual, my best month before the training was £2,000. The following month I generated £14,500."

£5k in a week, £12k since meeting Matt

"I had four calls booked — three to serve, one to close. Minutes later I sold an £870 healing package. That takes me to just short of £5k in a week, and over £12k since meeting Matt Elwell."