The £1.5M Follow-Up Script

Under 30 words. Delivered in a single 30-minute session. It reopened £1.5 million of stalled quotes for a £325M engineering firm — quotes their team had written off as dead.

If your team has quoted work that's gone quiet, this is the exact structure to reignite it — without chasing, discounting, or a single pushy word.

Get the script — word for word

Plus the breakdown of why each line works, and exactly when to use it.

Where it comes from

£1bn of quoted work. Going quiet.

A £325M European engineering firm was exchanging contracts on just 1 quote in 5. Their engineers were brilliant at engineering — flying country to country doing free demos, sending detailed quotations, then waiting for emails that never came.

On day two of a two-day ECA workshop, Matt Elwell ran a single 30-minute follow-up session. The team called prospects they'd already quoted — deals that had gone silent — using one simple, three-part script.

That 30 minutes generated £1.5 million in new contracts. Not from new leads. From quotes already sitting in their pipeline, written off as dead.

£1.5mReopened contracts

30 minsOne follow-up session

<30Words in the script

Inside the download

Not just the words — the why behind them

The script, word for word

The exact three-part structure — under 30 words — for calling anyone you've quoted where it's gone quiet. Known to them, unexpected by them.

Why each line works

The psychology of every phrase: why "completely out of the blue" disarms, why honesty about your own follow-up reopens the door, and why the final question does the closing for you.

When (and when not) to use it

Which stalled quotes to call first, how to sequence a team session around it, and the one mistake that kills it — turning it into a chase.

Who's behind it

Matt Elwell — Founder, Elite Closing Academy

Bestselling author of Open With The Close and Cold To Sold. Since 2018, Matt has trained over 10,000 business owners and sales teams at ECA's training centre beside Birmingham International Airport — including corporate teams across Europe and the US.

His philosophy is simple: leads are human beings with a problem, never solve when you're selling, and close the logical next step — or not at all.

Your pipeline is full of quotes that went quiet.

The script takes two minutes to read and one phone call to test. The only thing it costs you is the deals you keep leaving in the ether.

Get the script free