Find out exactly where your revenue is leaking — in 10 working days.
Your CRM tells you deals were "lost to competitor" or "lost on price." Your call recordings tell a different story.
We review your team's real sales calls and pipeline data, then hand you a board-ready report on where deals die, why, and what it's costing you in pounds — before you spend a penny on training.
Book your 20-minute scoping call No obligation. The findings are yours either way.
Three steps. No disruption to your team.
We listen
You send us 10–15 recorded sales calls (decision-stage where possible) plus 90 days of pipeline data. Secure upload, anonymised, NDA as standard. No recordings? We have a fallback — ask on the scoping call.
We diagnose
Every call is analysed against the Elite Closing Framework: how decisions were asked for, how objections were resolved or avoided, where price entered the conversation, and where deals were left to drift.
We report
You receive the Closing Leak Report — and Matt presents the findings to you live, with your MD or FD in the room if you want the full picture heard at the top.
Your Closing Leak Report
Written so you can take it straight upstairs — no rewriting, no interpretation needed.
- The leak mapThe specific moments in your team's conversations where deals die — with real, anonymised examples from your own calls.
- The cost lineWhat decision-stage leakage is worth against your current pipeline, in pounds.
- The benchmarkHow your team scores against the ECA closing benchmark — rep by rep.
- The fix listPrioritised recommendations, yours to act on whether or not we ever work together.
- The board deckA ready-to-present summary so the findings land at leadership level, not in a drawer.
The small print, upfront
£4,500 + VAT. Fixed fee, no extras.
10 working days from your calls landing with us.
None. The findings and the fix list are yours either way.
NDA signed before a single call or number is shared.
UK sales teams of 5–50 — including teams where technical experts do the selling.
Matt Elwell — founder of ECA, author of Open With The Close, 10,000+ trained since 2018.
The audit effectively pays for itself: if you choose to train with us afterwards, the full £4,500 is credited against your programme.
A £325M engineering firm thought they had a lead problem. The diagnosis found £1bn of quoted work going quiet — and a two-day workshop built on those findings generated £1.5m in new contracts.Results from a two-day ECA corporate workshop, 30 international sales staff. Client name available on request.
What Sales Directors ask us
We don't record our sales calls. Can you still audit us?
Yes. We audit your quote-to-close pipeline data, interview a sample of your reps, and can live-shadow two or three real calls. Recordings give the richest picture, but their absence doesn't stop the diagnosis — mention it on the scoping call and we'll shape the approach.
Is this just a sales pitch for your training?
It's a paid diagnostic with a standalone deliverable — the report and fix list are yours whether or not we ever speak again. If the findings point to training and we're a good fit, we'll tell you what we'd do and what it costs. If they don't, we'll tell you that too.
Who sees our calls and data?
Only the ECA analysis team, under NDA, with calls anonymised in the report. Nothing is shared, quoted or referenced outside your engagement — ever.
What does the scoping call cover?
Twenty minutes: your team size and structure, what data you have, what you already suspect is happening, and whether the audit is the right tool. If it isn't, we'll say so on the call.
How quickly can training start after the findings?
Typically within two to three weeks of the findings presentation — which means an audit booked this month can translate into a trained team, with a measured baseline, inside a quarter.
One 20-minute call. Ten days later, you'll know.
Pick a time below and we'll scope the audit together — team size, what data you have, and what "let me think about it" is really costing you.