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Advanced Sales Training – Lazonby

If you’re not completely satisfied with the way your sales structure operates and you’d like to be a part of ongoing development then “Elite Closing Academy” is the place to be.

If you are looking to improve your business’s sales team and future, or develop yourself as a professional and create an effective sales career, The Academy will teach the essentials you must know. Beginning with sales prospecting, value proposition and helping the customer navigate your sales funnel to closing deals confidently – every time.

Our sales training programmes

You might have enrolled onto sales training courses in the past and believe you’ve learned everything there is to know. What is it that sets us apart from other courses? The Academy is a specialist training provider offering sales training courses which focus on the one element crucial to sales performance that will truly assist you in achieving your goals – closing the sale.

You will learn how to approach any potential new customer, whether you are trying to contact a person who handed you a business card at an event, following up an enquiry or reaching out to a prospect that viewed your website.

But how do you turn leads into sales?

We offer sales training courses that provide you with the confidence and sales process skills needed to engage buyers and convert early-stage leads into closed deals, without appearing manipulative or pushy.

Our experienced sales coaching team will teach you the sales techniques and personal qualities required in order to reach the final decision maker and increase sales conversion rates by 30-70%. We have tested methods that will enable you to close more deals than you thought possible! You can become sales leaders in your industry and finalise major sales to major customers.

Why are "selling skills" important for big wins?

Whatever industry sector you are working in, there will be a demand to develop sales skills and sales professionals – we all have something to sell!

Training in sales management is essential. Proficient selling skills are crucial for any job, but for sales management specifically, without learning the correct sales methodology it is likely that you are losing leads and wasting a lot of your time and cash.

Sales professionals need to be able to develop an effective sales strategy that is thoroughly optimised for the customer they are targeting, with the best practices and tailored processes which will set the foundation to an organisation’s sales effectiveness and overall success. This is where our sales training courses focus attention.

Salesperson stereotype

Imagine a typical salesperson

We’ve seen the stereotypical salesperson – imagine a sales manager at a car dealership for example. A lively, quick-talking extrovert who you can imagine reeling off the same tiresome script to each customer they encounter. They won’t allow you to get a word in edgeways and throw so much sales jargon your manner that it’s like they’re talking at you, not to you. This approach to selling gives the impression that the client’s cash is more valuable to them than their satisfaction.

This is one of the most common errors committed by sales professionals. Many salespeople do not realise that selling is a two-way interaction. Active listening helps you to customer concerns and gives you the opportunity to address these buyer pain points. This can add value to the product or service you want to sell and suddenly provides  you with an advantage over your competitors.

Customers like to know they are heard and you’re doing everything in your power aid and assist them in their purchase decision. Not only does this type of customer support you in closing deals for your company, but it also increases the probability of repeat business.

We offer sales training classes that emphasise the importance of relationship selling and prioritise the customer experience, taking you through the entire sales process and explaining how to close more deals.

THE SALES
  PROCESS

To turn a potential client from an early stage lead to a finalised deal, you as a salesperson should follow a key structure made up of essential and repeatable steps. This is called the sales process or the sales cycle. We have sales training programs will give you the skills and knowledge required to master this practice.

Prospecting

Prospecting is the first phase of this sales process. This is where you manage sales opportunities, research possible customers, and reach out to contacts with the aim of generating leads and securing your business.

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Qualifying

Qualifying leads is a crucial process that determines which leads you should treat as the most important to follow up with. These leads should be organised according to the probability of becoming a customer – this could be based on your primary data, secondary statistics or even customer personas.

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Preparation

At this stage you should spend time getting acquainted with the business or individual you are planning to present your idea to, and also get to know their business and the industry in general. This will help you pinpoint the potential issues you can then offer a solution to with your product or service as well as resolve customer concerns. Having a good understanding of your lead and their situation will make you look more credible and increase your chances of good sales results.

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Presentation

This is an essential part that is essential to this stage of the sales process. Here you will sell to your prospects how your product/service will be of value to them, using your previous research done.

Support your claims with data and statistics. A solution-based approach can only be successful if you convince the client that your product/service can actually solve their problems and add extra value.

Make sure you are aware of your audience – what approach should you use with this lead to begin an exchange and build a rapport? Conversations will only aid in learning more information that you can use in your pitch.

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Objection Handling

The handling of objections is where your abilities and soft skills will shine. The customer may be concerned regarding your product or service. In this case you must be sympathetic and offer them a counter to their issue which will assist them in overcoming their uncertainty and progress the deal.

There is a chance you will encounter objections at any time during the process. This is why it is important that wherever possible, you anticipate and anticipate any objection the lead may have to your proposals.

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Closing

As the name suggests that this is the area we specialise in here at The Elite Closing Academy. Closing is the stage in the sales process where all your effort pays off. Now is the time to employ certain tactics to finally get the customer to say yes. Summarise with confidence and believe they are going to accept what you are offering. If you feel they are hesitant then offer incentives and resolve the remaining issues using solutions that increase the extra value. Join The Academy today for elite value based sales training.

Sometimes you need to play the long game. Research has shown that the majority of prospects report saying “no” at least four times before finally saying “yes”. The Academy provides you with the sales training programs necessary to overcome rejection and utilise this to gain advantage.

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Follow up

Wherever possible, it is essential to follow up to key accounts after agreeing deals. It could be to implement a portion of the agreement into practice for the customer or to provide post-purchase support to customers. This is crucial to build trust with your customers and, if you suspect that they are interested in different items or services, it could be the point at which your buying process restarts.

At the Elite Closing Academy, we will will guide you through every stage of the process. We will ensure that your sales teams are skilled at closing and will almost be sure that your business can convert leads into outstanding sales results.

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Sales Training

SERVICES WE PROVIDE: What are they?

We provide impactful sales training courses with a focus on both the technical skills development and the nurturing of soft skills that contribute to excellent sales performance. What’s the use in account management staff mastering the most recent CRM software when they are unable to establish a relationship customer groups, empathise with their buyer pain points and offer solutions.

It is our job to help you grow into a versatile, well-rounded salesperson who can build stronger buyer seller relationships. We can help people become an indispensable asset to any sales team, within any business.

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Live sales training courses

We provide monthly, 3-day sales training courses at the ECA office in Birmingham. In-person sales training programs will not just teach you about the sales cycle and how to move prospects through to the sales funnel, you will get the chance to put what you’ve learned into practice.

We’ll offer you the chance to get on the phone LIVE in the classes and be guided through the process of closing. If you are confident enough to take on the challenge, using your new knowledge in real-world scenarios in this manner will help you develop your professional selling skills and allow you to see a measurable increase in the quality of your sales performance.

This kind of experience is what other online sales training programs cannot provide. Our in-person sales training courses give you the unique opportunity to interact directly with one of our sales professionals and also discuss the issues with fellow participants, which is a distinct advantage over online training options.

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The elite sales training courses could be exactly what your business needs! Develop the skills of your sales teams – from sales rep positions, to sales management, to sales directors. The information you will be able to be learned here will be valuable for sales professionals of all experience levels and is available to learn on your own pace. Create your best sales team possible.

Explore our three key techniques that after learning, can be applied to your personal selling process and sales culture. Profit from the benefits these effective sales training programs provide, resolve customer concerns, build relationships and close more sales.

If you’re in search of Sales Training Courses you should look into our course offerings, and our REVIEWS on Google!

ACCREDITED SALES ACCELERATOR LEVEL 3

1 DAY

A one-day training course designed to help you close more prospects than you do currently.

ACCREDITED 3 DAY TRAINING LEVEL 4

3 DAYS

We will teach you how to move prospects from lead to sale through the Level 4 Accredited Sales skills training.

THE
ACADEMY

ELITE CLOSING ACADEMY

Sales skills workshops in our academy to help students learn the Elite method of closing sales.

Customer have rated us Excellent

I've been working with the Elite Closing Academy now for about 9 months and found the whole experience really rewarding and of huge benefit to my business.

​Ian Watson
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OUR MAIN AIM IS TO HELP YOU CONVERT MORE LEADS INTO PAYING CUSTOMERS

FOUNDATION

This challenges all conventional sales techniques and processes:

  • Your attitude towards serving to Selling and Closing

  • The understanding you have of the differences between Serving, Selling and Closing

  • The Prospecting Journey How to eliminate benefits and features selling and gain the right to ask the closing question.

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MINDSET

With a level of energy and clarity of thinking that’s distinct from the majority of salespeople today.

Ingraining in your mind the steps to follow no matter what happens: Becoming Purposeful, Professional, as well as Persistent.

LANGUAGE

This challenges all the standard sales methodology and processes:

WHAT to say, what not say and WHEN

How to ask questions that help you get to the truth, without dwelling on superficial ‘problems’ which don’t exist!

How you can avoid bringing “NO into play (known by the acronym 5 W’s & an H)

PLUS: how to recognise body language to ensure that all verbal and non-verbal communication is addressed

 

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TECHNIQUES

Deep dive 3 techniques that, when used and practiced every day will yield better results.

Learn skills that you can begin implementing immediately directly as a result of this training.

SCRIPTS

Have something to fall back on, knowing what you need to say to get them to the next step in order to achieve the results you’re sure they want. Walk away with a bespoke script for the very next time you deal with a hot lead.

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Three targets

Do you know your target consumer?

As a sales professional do you have the ability to close up to 70 percent of your deals?

Are you aware of the needs of your target customer and what you can offer them to help solve their issues and make their lives more convenient?

What can you assist them with to solve their problems?

Do you want to boost the conversion rate of your sales?

Management of sales and sales teams spend much quality time trying to find leads and close the deal. By using the methods we teach in the sales skills courses and training you can make the most of sales opportunities, save so much time and feel assured that you can get the decision you need to close a deal.

The Elite Closing Academy provides the best sales training programs to provide you with the information and tools needed to increase your sales to the next level.

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Values Circle

THE
  ACADEMY

If you’re not happy with the way the sales function performs and you want to see it continuously improve, then ‘The Academy’ is the right place for you to secure your business’s future.

Our Academy is great for those who are:

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Trainers:

Do you want to increase sales in the back of the room by fully engaging your audience?

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Property Investors:

If you're unhappy with how your sales function performs and you want to see it continuously improve, then 'The Academy' is the place to help you secure your business's future.

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Consultants:

People who want to ease the anxiety of the sales conversation and make more sales on a regular basis.

What an amazing way of looking at the sales and closing process! I've been working with Matt and the team now for 9 months, and it truly is a great experience!.

Michael Nagles
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Elite Closing Academy Team

If there’s one thing that all our clients share, it is their opinion on the quality of our team in the office with us at Elite Closing Academy.

We are extremely pleased with our training team and the feedback we get from our customers. They’re available to help in any way possible to determine what your business needs to build your sales teams and advance sales account management operations.

We’re here to make sure that your sales conversion rates increase by providing you with the sales skills, confidence and methods you need to propel your business forward and grow.

REQUEST BROCHURE

Get the full low-down on how to take advantage of the Elite Closing Members Academy, our various annual programs and ongoing elite closing training and support. Take the performance of your sales team to the next level!

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