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Advanced Sales Training – Hurlford

If you’re not completely satisfied with how your sales structure works and you’d like to notice ongoing development then “Elite Closing Academy” is the perfect place to be.

Whether your objective is to build your company’s sales team and future, or to develop as an individual and develop a successful sales career, The Academy will show you all you need to know. From sales prospecting, value proposition and guiding customers through your sales funnel to closing deals confidently – every time.

Our sales training courses

You might have enrolled onto sales training courses in the past and believe you’ve got all you need to know. What is it that sets us apart from other courses? The Academy is a specialist training provider offering sales training courses that focus on the one factor of sales performance that will truly assist you in achieving your goals – closing the sale.

Learn to approach any potential new customer, whether you are reaching out to a contact who has handed you a business card at an event, or following up with an enquiry from the general public or getting in touch with a prospect that viewed your site.

But how do you turn prospects into paying customers?

We provide sales training courses that give you with the self-confidence and sales process skills needed to engage buyers and convert early-stage leads into closed deals, without appearing to be pushy or manipulative.

Our expert sales coaching team will teach you the sales techniques and personal qualities required in order to reach the ultimate decision-maker and increase the rate of sales conversion by 30 to 70%. We have proven methods that can help you close more deals than you ever thought was feasible! Become sales leaders in your industry and finalise major sales to major customers.

Why are "selling skills" key for your success?

Whatever industry sector you are in, there will always be a desire for sales skills and sales professionals – we all have something we can sell!

Sales management training is key. Proficient selling skills are crucial for any position, however in sales management specifically, without knowing the right sales methodology it is likely that you are losing leads and wasting a lot of your time and cash.

Sales personnel must be able to develop an effective sales strategy that is thoroughly optimised for the target customer, using best practices and tailored processes which will set the foundation to an organisation’s sales effectiveness and overall success. This is where The Academy’s sales training courses focus attention.

Salesperson stereotype

Imagine a typical salesperson

Chances are that we have seen the stereotypical salesperson – think of the sales manager at a car dealership for instance. A lively, extrovert repeating the same tiresome rehearsed spiel to each person they encounter. These people usually won’t allow you to get a word in edgeways and throw all the sales jargon at you in such a way that it’s as if they’re talking at you, not to you. This approach to selling gives the impression that the client’s money is more important to you than their happiness.

This is among one of the most common mistakes that are made by sales professionals. Many salespeople do not realise that selling is a two-way process. Practicing active listening allows you to customer concerns and gives you the chance to address buyer pain points. This adds value to the product or service you want to sell and suddenly gives  the opportunity to stand out from the majority of competitors.

Customers like to know they are heard and you are doing everything in your power assist and guide them in their purchase decision. Not only does this type of customer support you in closing deals for you and your organisation, but it also increases the probability for repeat business.

Our sales training classes that emphasise the importance of relationship selling and prioritise the customer experience, taking you through the entire sales process and explaining how to make more sales.

THE SALES
  PROCESS

To turn a potential client from an initial lead into a closed deal, you as the salesperson must adhere to a certain framework made up of important and repeatable steps. This is called the sales process or the sales cycle. Our sales training programs will give you the knowledge and tools required to master this practice.

Prospecting

Prospecting is the initial step in the sales process. Here you will manage sales opportunities, research potential customers and contact contacts in the hopes of generating leads and secure your business.

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Qualifying

Qualifying leads is a crucial process that determines which leads you should treat as the most important to follow up. These leads should be organised according to the probability of becoming a customer – this could be based on your primary data, secondary statistics or customer personas.

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Preparation

At this phase, you must make sure you get familiar with the company or person you are planning to pitch to and learn about their business and industry in general. This will allow you to find possible issues that you can then offer solutions to using your product or service as well as resolve customer concerns. Having a good understanding of your prospect’s circumstances will make you appear more trustworthy and increase your chance of achieving good sales results.

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Presentation

This is a very important element in the sales process. You will be able to tell your prospect how your product or service will be of value to them, based on your previous research done.

Back up your assertions with data and statistics. A solution-based strategy can only work if your prove to the customer that your product/service will solve their issues and provide additional value.

Ensure you know your audience What approach do you use with this lead to initiate conversation and develop a relationship? Conversations will only help you learn more information to use in the pitch.

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Objection Handling

The handling of objections is where your soft skills will shine. The customer may be concerned about your product/service. In this scenario you must be empathetic and present a solution to their issue which will assist them in overcoming their concerns and help them move forward with the transaction.

You can encounter an objection at any point within the process. This is why it is important that wherever possible you should predict and anticipate any objection the lead might encounter with your proposals.

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Closing

Like the name implies it is what we do here at The Elite Closing Academy. Closing is the phase of the sales process where all your hard work leads. It is now that you employ certain tactics to finally get the customer to say yes. Speak confidently and assume they are going to accept what you are offering. If you feel they are hesitant then offer incentives and resolve the remaining issues using solutions that bring extra value. Join The Academy today for elite value based sales training.

Sometimes you have to play the long game. research has revealed that 80percent of potential customers say “no” at least four times before finally saying “yes”. The Academy provides you with the sales training programs necessary to overcome rejection and utilise this to gain advantage.

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Follow up

Wherever possible, it is important to follow-up with key accounts after agreeing deals. This might be to put aspects of the deal into effect for the client or offer post-purchase customer support. This is essential to build trust with your customers and, if you think they might be attracted to other products or services, this could be the point at which the buying process restarts.

The Elite Closing Academy, we will will guide you through each stage of the process. We will ensure that your sales teams are skilled at closing, and we can almost ensure that your business can convert leads into outstanding sales results.

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Sales Training

SERVICES WE OFFER: What are they?

We offer impactful sales training courses with focus on both the technical skills development and the nurturing of soft skills that contribute to excellent sales performance. What’s the point of account management staff mastering the latest CRM software released if they lack the ability build a rapport with client groups, empathise with their buyer pain points and offer the necessary solutions.

It is our job to help you grow into a well-rounded, multi-faceted salesperson that can form stronger buyer seller relationships. We can assist you in becoming an indispensable asset to any sales team, within any organisation.

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Live sales training courses

We provide monthly, 3 day sales training courses at the ECA office in Birmingham. In-person sales training programs will not only provide you with the knowledge of what is involved in the sales cycle and how to move prospects through the sales funnel, you will be able to put everything you learn into practice.

We will give you the opportunity to get on a sales call LIVE during the class and be guided during the process of closing a sale. If you’re confident enough to take on the challenge, using your new knowledge in real-world scenarios in this manner will help you develop the professional selling skills and allow you to observe a tangible increase in your sales performance.

This is an experience that online sales training programs cannot offer you. Our in person sales training courses give you the chance to talk directly with our sales professionals and also discuss the issues with fellow attendees, a clear benefit over online training options.

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The elite sales training courses could be exactly what your business needs! Upskill the skills of your sales teams – from sales rep posts, through to sales management, to sales directors. The knowledge you are able to you here is valuable for sales professionals of all experience levels. It is also available to take your time learning at your own pace. Build the best sales team possible.

Explore our three key techniques that after learning, can be applied to your personal selling process and sales culture. Reap the benefits that the effective sales training programs provide, resolve customer concerns, create relationships and close more sales.

If you’re looking for Sales Training Courses you should look into our course offerings and also the REVIEWS on Google!

ACCREDITED SALES ACCELERATOR LEVEL 3

1 DAY

A one-day training course aimed at helping you to close more prospects than you are currently able to.

ACCREDITED 3 DAY TRAINING LEVEL 4

3 DAYS

We teach you how to take prospects from lead to sale with our Level 4 Accredited Sales Skills training.

THE
ACADEMY

ELITE CLOSING ACADEMY

Sales skills workshops in our academy to help students learn the Elite way to close sales.

Customer have rated us Excellent

I've been working with the Elite Closing Academy now for about 9 months and found the whole experience really rewarding and of huge benefit to my business.

​Ian Watson
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OUR MAIN AIM IS TO HELP YOU CONVERT MORE LEADS INTO PAYING CUSTOMERS

FOUNDATION

This challenges all standard sales techniques and processes:

  • Your attitude towards serving to Selling and Closing

  • The understanding you have of the differences between serving, selling and Closing

  • The Prospecting Journey How to get rid of features and benefits selling and get the right to ask a closing question.

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MINDSET

With a level of energy and clarity of thinking that’s different to nearly all salespeople out there right now.

Ingraining in your mind an action plan to follow regardless of what happens: Becoming Purposeful, Professional, as well as Persistent.

LANGUAGE

This is a challenge to all conventional sales methodology and processes:

WHAT to say, what not say and WHEN

How to ask questions which help you discover the truth, without focusing on superficial ‘problems’ that aren’t there!

How you can avoid bringing “NO to play (known by the acronym 5 W’s and an H)

PLUS: the ability to interpret body language to ensure that all verbal and non-verbal communication is included

 

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TECHNIQUES

Deep dive 3 techniques that, when used and practiced on a day-to-day basis will yield better results.

Learn things that you can immediately implement as a direct result of this course.

SCRIPTS

Have a plan to fall back on by knowing what to say to take them to the next step to obtain the result that you know they require. Take home a custom script for the very next time you meet with a hot qualified lead.

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Three targets

Do you know your target consumer?

As a sales professional do you know how to close up to 70 percent of your sales?

Do you know what your ideal customer is looking for and the services you could provide them with to solve their problems and make their lives easier?

What can you assist them to help solve their problems?

Do you want to boost the conversion rate of your sales?

Management of sales as well as sales teams spend much quality time striving to create leads and close the sale. By using the methods we teach in our sales skills courses and training you will be able to make the most of sales opportunities, save so much time and feel assured that you can get the decision you need to close a sale.

Our Elite Closing Academy provides the best sales training programs to provide you with the information and tools you need to increase you sales to the next step.

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Values Circle

THE
  ACADEMY

If you’re unhappy with how the sales function performs and you want to see it continually increase, then ‘The Academy’ is the ideal place to help you secure your company’s future.

Our Academy is perfect for anyone who is:

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Speakers:

Are you looking to boost sales in the back of the room by engaging your audience fully?

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Property Investors:

If you're not satisfied with how your sales function is conducted and would like to see it continuously improve, then 'The Academy' can be the place to build your businesses future.

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Consultants:

People who want to ease the anxiety of the sales conversation and increase the number of clients you close regularly.

What an amazing way of looking at the sales and closing process! I've been working with Matt and the team now for 9 months, and it truly is a great experience!.

Michael Nagles
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Elite Closing Academy Team

If there’s something that all our clients have in common they all have a view about our Team here with us at Elite Closing Academy.

We are extremely proud of our training team and the feedback we receive from our clients. They’re available to help you in any manner possible, determining what your company requires to develop its sales teams and advance sales account management operations.

We’re here to make sure your sales conversion rates improve by helping you acquire the sales skills, confidence and methods you need to propel your business to the next level and expand.

REQUEST BROCHURE

Get the full low-down on how to take advantage of the Elite Closing Members Academy, our different annual programmes and our ongoing Elite closing classes and assistance. Bring your sales team to the next level!

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