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Advanced Sales Training – Heriot

If you’re not completely happy with the way your sales structure operates and want to be a part of ongoing development then “Elite Closing Academy” is the place to be.

If you are looking to build your company’s sales team and future, or to grow as an individual and develop your own successful sales career, The Academy will show you all you need to know. Beginning with sales prospecting, value proposition and guiding the customer through the sales funnel to closing deals with confidence – every time.

Our sales training courses

Perhaps you’ve enrolled in sales training courses in the past and think you’ve learned all there is to know. What sets us apart from the rest? The Academy is a unique training provider offering sales training courses that focus on the single factor crucial to sales performance that will truly assist you in achieving your goals – closing the sale.

Learn how to approach any potential customer, whether you are reaching out to a contact who handed you a business card at an event, or following up with an enquiry from the general public or contacting someone who has visited your website.

But how do you turn prospects into paying customers?

We offer sales training courses that provide you with the confidence and sales process skills needed to engage buyers and convert early-stage leads into closed sales, without appearing to be manipulative or pushy.

Our highly skilled sales coaching team will teach you the sales techniques and personal qualities needed to get to the ultimate decision-maker and increase sales conversion rates by 30 to 70 percent. We have tested methods that will enable you to close more deals than you thought was feasible! You can become sales leaders in your industry and close major sales to major customers.

Why are "selling skills" vital for big wins?

Whatever sector you are working in, there will be a need for sales skills and sales professionals – we all have something we can sell!

Sales management training is key. Proficient selling skills are crucial for any job, however specifically in sales management specifically, without understanding the right sales methodology it is likely that you are burning leads and wasting a lot of your time and money.

Sales professionals must be able to create a sales strategy that is thoroughly designed to meet the needs of the prospective customer, with the best practices and tailored processes which establish the foundation for an organisation’s sales effectiveness and overall success. This is where The Academy’s sales training courses focus attention.

Salesperson stereotype

Imagine the stereotypical salesperson

Chances are that we have all met the stereotypical salesperson – think of the sales manager at a car dealership for instance. A lively, fast-talking extrovert who is reeling off the same tiresome rehearsed spiel to each person they meet. These people usually don’t let you get a word in edgeways and throw all the sales jargon at you in such a way it feels like they’re talking at you, not to you. This way of selling gives the impression that the client’s money is more important to you than their satisfaction.

This is one of the most common errors made by sales professionals. Many salespeople do not realise that selling is a two-way process. Practicing active listening allows you to identify customer concerns and gives you the opportunity to address these buyer pain points. This increases the value of the product or service you want to sell and suddenly presents  your business with an edge over most competitors.

Customers want to know that they are heard and you are doing everything in your power help and support them to their purchasing decision. This kind of customer service help close deals for your company, it will also increase the likelihood for repeat business.

Our sales training classes that emphasise the importance of relationship selling and prioritise the customer experience, taking you through the entire sales process and explaining how to make more deals.

THE SALES
  PROCESS

To turn a potential client from an initial lead to a sale, you as the salesperson should follow a key framework made up of important and repeatable steps. This is called the sales process or the sales cycle. Our sales training programs will give you the tools and information necessary to master this process.

Prospecting

Prospecting is the first phase of your sales process. Here you will manage sales opportunities, research possible customers, and reach out to contacts with the aim of generating leads and secure the business.

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Qualifying

Qualifying leads is a crucial procedure to determine which leads you should treat as a priority to follow up with. The leads you choose to follow should be arranged according to the probability of becoming a customer and this can be determined by your primary data, secondary statistics or even customer personas.

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Preparation

At this stage you should spend time getting to know the person/organisation you’re planning to present your idea to, and also get to know their business and industry in general. This will enable you pinpoint potential pain points which you can then offer solutions to using your product/service as well as resolve customer concerns. Having a good understanding of your prospect’s circumstances will make you appear more credible and increase your chances of good sales results.

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Presentation

This is a very important part that is essential to the sales process. Here you will sell to your lead how your product/service can benefit them, using the research you have previously done.

Make sure you back your assertions with data and statistics. A solution-based approach can only be successful if you prove to the customer that your product/service can actually solve their problems and bring additional value.

Be sure to know who you’re pitching to What approach do you take with this lead to initiate an exchange and establish an emotional connection? Conversation will only help you learn more information to incorporate into your pitch.

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Objection Handling

The handling of objections is where your soft skills will shine. A customer might have concerns about your product/service. In this scenario you should be sympathetic with them and provide a solution to their concern that will help them overcome their doubts and move forward with the deal.

You can encounter an objection at any stage of the process. This is why it is crucial that whenever possible you should predict and prepare for any resistance the lead may have to your ideas.

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Closing

As the name suggests that this is the area we specialise in here at The Elite Closing Academy. Closing is the phase of the sales process where all your hard work leads. This is the moment to use certain strategies to get the customer to accept the offer. Speak confidently and assume they are going to accept what you are offering. If you feel they are hesitant then offer incentives and resolve remaining issues with solutions to add extra value. Sign up with The Academy today for elite value based sales training.

Sometimes you have to play the long game. Studies have shown that 80% of prospects say “no” at least four times before finally saying “yes”. The Academy will provide you with the sales training programs necessary to overcome rejection and utilise it to your advantage.

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Follow up

Wherever possible, it is essential to follow up to key accounts after agreeing deals. This might be to put aspects of the deal into effect for the customer , or to offer after-purchase support for customers. This is essential to build customer loyalty . If you suspect that they are attracted to other items or services, it could be the place where you start the buying process restarts.

The Elite Closing Academy, we will help you through each step of this procedure. We ensure that sales teams are skilled at closing, and we can almost ensure that your business will convert leads into excellent sales results.

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Sales Training

SERVICES WE PROVIDE: What are they?

We provide impactful sales training courses with an emphasis on both technical skills development and the nurturing of soft skills that contribute to great sales performance. What’s the purpose of account management staff mastering the latest CRM software, if they lack the ability build a rapport with client groups, understand and empathise with their buyer pain points and offer the necessary solutions.

It is our duty to help you grow into a well-rounded, multi-faceted salesperson that can form stronger buyer seller relationships. We will help you become an indispensable part of any sales team, within any business.

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Live sales training courses

We offer monthly three-day sales training courses at the ECA offices in Birmingham. These in-person sales training programs will not just teach you about how to manage the sales cycle and how to move leads through the sales funnel, you will get the chance to put everything you learn into practice.

We can offer you the chance to get on the phone LIVE in the classes and be coached through the process of closing. If you’re confident enough to try, applying your sales training in real-world scenarios in this manner will help you develop your professional selling skills and allow you to see a measurable increase of the quality of your sales performance.

This experience is something that online sales training programs cannot offer you. Our in person sales training courses give you an opportunity to connect direct with one of the sales professionals and also discuss issues with other attendees, offering a distinct advantage over online training options.

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The elite sales training courses could be the solution your company needs! Develop all of your sales teams – from sales rep posts, through to sales management, to sales directors. The information you will be able to be learned here will be useful to sales professionals of all experience levels. It is also available to take your time learning on your own pace. Create your best sales team possible.

Delve deep into the three fundamental techniques we have developed that, once learnt, can be applied to your personal selling process and sales culture. Reap the benefits that the effective sales training programs provide, resolve customer concerns, establish relationships, and close more deals.

If you’re looking for Sales Training Courses, you must check out our information and also our REVIEWS on Google!

ACCREDITED SALES ACCELERATOR LEVEL 3

1 DAY

A one-day training course aimed at helping you to close more deals than you currently do.

ACCREDITED 3 DAY TRAINING LEVEL 4

3 DAYS

We will teach you how to take a prospect from lead to sale through our Level 4 Accredited Sales Skills training.

THE
ACADEMY

ELITE CLOSING ACADEMY

Workshops on sales skills are offered in our academy to help students learn the Elite method of closing sales.

Customer have rated us Excellent

I've been working with the Elite Closing Academy now for about 9 months and found the whole experience really rewarding and of huge benefit to my business.

​Ian Watson
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OUR MAIN AIM IS TO HELP YOU CONVERT MORE LEADS INTO PAYING CUSTOMERS

FOUNDATION

This challenges all standard sales techniques and processes:

  • Your attitude towards serving your customers, selling and closing

  • Your understanding of the differences between Selling, Serving and Closing

  • The Prospecting Journey How to get rid of benefits and features selling and gain the right to make a final question.

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MINDSET

Having an energy and level of thinking that’s unique to almost all salespeople currently.

Ingraining in your mind an action plan that you will follow regardless of the outcome: Being Purposeful, Professional, as well as Persistent.

LANGUAGE

This challenges all standard sales methodology and processes:

WHAT to say, what not say and WHEN

How to ask word-class questions that help you get to the truth, without focusing on surface-level ‘problems’ which don’t exist!

How you can avoid bringing “NO into play (known as the 5 W’s & an H)

PLUS: how to interpret body language, ensuring all verbal and non-verbal communication is included

 

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TECHNIQUES

Deep dive into 3 elite techniques that, when used and practiced every day can yield greater results.

You will learn skills you can begin implementing immediately as a direct result of this masterclass.

SCRIPTS

Have something to rely on when you don’t know what you can say to move them to the next step in order to achieve the results you know they need. Take home a custom script for the very next time you deal with a hot qualified lead.

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Three targets

Do you know your target consumer?

As a sales professional do you have the ability to close up to 70% of your deals?

Do you know what your target customer wants and what services you can offer them to help solve their issues and make their lives more convenient?

What can you serve them to help solve their issues?

Do you want to boost your sales conversion?

The sales management team along with sales teams spend much quality time striving to create leads and close in on sales. Utilising the strategies we have taught in our sales skills courses and training you will be able to make the most out of sales opportunities, save so much time and feel assured that you can get the decision you need to close a sale.

The Elite Closing Academy provides the best sales training programs to give you the knowledge and tools needed to take you sales to the next step.

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Values Circle

THE
  ACADEMY

If you’re not satisfied with the way your sales department performs and you want to see it continually improve, then ‘The Academy’ is the ideal place for you to solidify your business’s future.

Our Academy is ideal for anyone who:

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Speakers:

Do you wish to boost sales at the back of the room by engaging your audience fully?

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Property Investors:

If you're not satisfied with how your sales function is conducted and would like to see it continually increase, then 'The Academy' could be the right place to help you secure your businesses future.

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Coaches:

People who want to ease the anxiety of sales conversations and close more clients regularly.

What an amazing way of looking at the sales and closing process! I've been working with Matt and the team now for 9 months, and it truly is a great experience!.

Michael Nagles
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Elite Closing Academy Team

If there’s something all of our clients share, it is their opinion on the quality of our TEAM in the office with us at Elite Closing Academy.

We are very proud of the quality of our training team and the feedback we receive from our clients. They’re available to help you in any manner possible, determining what your company requires to grow your sales teams and advance sales account management operations.

We’re here to help ensure that your sales convert rates are improved by providing you with the sales skills, confidence and techniques you need to take your business to the next level and grow.

REQUEST BROCHURE

Get the full low-down on the Elite Closing Members Academy, our different annual programmes and on-going elite closing training and assistance. Bring the performance of your sales team to the next level!

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