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Advanced Sales Training – Fernybank

If you’re not completely happy with the way your sales structure works and you’d like to notice ongoing development then “Elite Closing Academy” is the right place for you.

If you are looking to strengthen your businesses sales team and future, or develop in your own personal capacity and develop an effective sales career, The Academy will teach the essentials you must be aware of. From sales prospecting, value proposition and guiding customers through your sales funnel to closing deals with confidence – every time.

Our sales training courses

Perhaps you’ve enrolled in sales training courses in the past and think you’ve learned all there is to know. What is it that sets us apart from other courses? The Academy is a unique training provider offering sales training courses which focus on the single aspect of sales performance that will truly help you excel – closing the sale.

Learn how to approach any potential new customer, whether you are reaching out to a contact who has handed you a business card at an event, following up a general enquiry or contacting prospects who have visited your site.

But how do you convert leads into sales?

We offer sales training courses that provide you with the confidence and sales process skills needed to engage buyers and convert early-stage leads into closed sales, without appearing to be pushy or manipulative.

Our experienced sales coaching team will teach you the sales techniques and personal qualities required in order to reach the final decision-maker and improve sales conversion rates by 30 to 70 percent. We have proven methods that can help you close more sales than you ever thought was feasible! You can become sales leaders in your industry and close major sales to major customers.

Why are "selling skills" important for big wins?

Whatever sector you work in, there will be a need to develop sales skills and sales professionals – we all have something we can sell!

Training in sales management is essential. Professional selling skills are crucial for any job role, however in sales management specifically, without learning the correct sales methodology it is likely that you are losing leads and wasting a lot of your time and cash.

Sales personnel must be able to create an effective sales strategy that is thoroughly optimised for the customer they are targeting, with the best practices and tailored processes that will establish the basis to an organisation’s sales effectiveness and overall success. This is where our sales training courses come in.

Salesperson stereotype

Imagine a typical salesperson

There is a good chance that we’ve encountered the stereotyped salesperson – think of a sales manager at a car dealership for example. A lively, fast-talking extrovert who you can imagine repeating the same tiresome rehearsed spiel to each person they meet. They usually a word in and throw all the sales jargon at you in such a manner that it’s like they’re talking at you, not to you. This approach to selling gives an impression that your customer’s money is more important to you than their happiness.

This is among one of the biggest mistakes committed by sales professionals. Too many salespeople forget that selling is a two-way process. Practicing active listening allows you to recognise customer concerns and gives you the opportunity to address these buyer pain points. This adds value to the product/service you are trying to sell and suddenly gives  your business with an edge over the majority of competitors.

Customers like to know they are being heard and you are doing everything in your power aid and assist them in their purchase decision. Not only does this type of customer service assist in closing deals for you and your business, it will also increase the chance for repeat business.

Our sales training classes that emphasise the importance of relationship selling and prioritise the customer experience, taking you through the entire sales process and explaining how to close more sales.

THE SALES
  PROCESS

To convert a potential customer from an initial lead to a sale, the salesperson must follow a specific framework made up of important and repeatable actions. This is known as the sales process or the sales cycle. Our sales training programs will give you the tools and information necessary to master this process.

Prospecting

Prospecting is the first phase of this sales process. In this stage, you’ll manage sales opportunities, research prospective customers and reach out to contacts with the intention of creating leads and securing the business.

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Qualifying

Qualifying leads is a crucial process that determines the leads you will consider as your top priority to follow up with. The leads you choose to follow should be arranged by the likelihood of them becoming a customer – this could be based on your primary data, secondary statistics or even customer personas.

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Preparation

At this stage you should spend time getting acquainted with the business or individual you plan to approach and learn about their business and the industry as a whole. This will help you pinpoint the potential issues you can then provide a solution to with your product or service and resolve customer concerns. Having a good understanding of your customer’s circumstance will help you appear more trustworthy and increase your chance of good sales results.

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Presentation

This is an essential aspect that is essential to your sales process. Here you will sell to your lead how your product/service can benefit them, based on your previous research conducted.

Support your claims by proving your them with statistics and data. A solution-based approach will only be successful if you demonstrate to your customer that your product or service can solve their issues and provide additional value.

Ensure you know your audience – what approach should you employ with this pitch to initiate an exchange and establish an emotional connection? Conversations will only aid in learning more information to incorporate into your pitch.

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Objection Handling

Objection handling is where your soft skills will shine. The customer may be concerned regarding your product or service. In this situation you must be sympathetic and present a solution to their concerns which will assist them in overcoming their concerns and help them move forward with the sale.

It is possible to face objection at any time during the process. Therefore, it is important that wherever possible, you anticipate and anticipate any opposition the lead may have to your ideas.

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Closing

Like the name implies that this is the area we specialise in here at The Elite Closing Academy. Closing is the stage in the sales process where all your hard work leads. Now is the time to use certain strategies to get the customer to affirmatively say yes. Speak confidently and assume that they’ll accept what you are offering. If they seem reluctant, offer incentives and address the remaining issues using solutions that increase the extra value. Sign up with The Academy today for elite value based sales training.

Sometimes, you must students with sales training programs necessary to overcome rejection and utilise this to gain advantage.

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Follow up

When possible, it’s vital to follow up to key accounts after agreeing deals. It could be to put aspects of the deal into effect for the client or offer post-purchase customer support. This is essential to build customer loyalty . If you suspect that they are interested in different items or services, it could be the place where the buying process restarts.

In the Elite Closing Academy, we will will guide you through each step of this process. We will ensure that your sales teams are skilled at closing and will almost be sure that your organisation converts leads into great sales results.

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Sales Training

SERVICES WE OFFER: What are they?

We provide impactful sales training courses with an emphasis on both the technical skills development and the nurturing of soft skills contributing to great sales performance. What’s the point of account management staff mastering the most recent CRM software in the absence of the ability to build a rapport with client groups, empathise with the buyer pain points and offer the necessary solutions.

It is our responsibility to help you grow into an experienced, versatile salesperson who can build stronger buyer seller relationships. We can help people become an indispensable part of any sales team, within any business.

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Live sales training courses

We provide monthly, three-day sales training courses at the ECA offices in Birmingham. These in-person sales training programs will not only teach you all about how to manage the sales cycle and how to move leads through to the sales funnel, you will have the opportunity to put what you’ve learned into action.

We’ll give you the opportunity to get on a sales call LIVE in the classes and be coached through the closing process. If you are confident enough to give it a go, putting your new skills in real-world scenarios this way will allow you to develop the professional selling skills and allow you to see a measurable improvement of the quality of your sales performance.

This kind of experience is what other online sales training programs cannot provide. Our in-person sales training courses give you the unique opportunity to interact direct with one of the sales professionals and also discuss points with fellow participants, which is a distinct benefit when compared to online training options.

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The elite sales training courses could be the perfect solution for your company! Improve the skills of all of your sales teams – from sales rep posts, through to sales management, to sales directors. The knowledge you are able to be learned here will be beneficial to sales professionals of all experience levels. It is also available to study on your own pace. Build the best sales team possible.

Delve deep into our three essential techniques that when learned, can be applied to your own selling process and sales culture. Reap the benefits that our effective sales training programs provide, resolve customer concerns, build relationships and close more sales.

If you’re in search of Sales Training Courses you should look into our course offerings as well as the REVIEWS on Google!

ACCREDITED SALES ACCELERATOR LEVEL 3

1 DAY

A one-day training course aimed at helping you to close more prospects than you currently do.

ACCREDITED 3 DAY TRAINING LEVEL 4

3 DAYS

We will teach you how to take a prospect from lead to sale by completing the Level 4 Accredited Sales skills training.

THE
ACADEMY

ELITE CLOSING ACADEMY

Sales skills workshops in our academy to help students learn the Elite way of closing sales.

Customer have rated us Excellent

I've been working with the Elite Closing Academy now for about 9 months and found the whole experience really rewarding and of huge benefit to my business.

​Ian Watson
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OUR MAIN GOAL IS TO HELP YOU CONVERT MORE LEADS INTO PAYING CUSTOMERS

FOUNDATION

This challenges all conventional sales techniques and processes:

  • Your attitude to Serving to Selling and Closing

  • Understanding of the difference between Selling, Serving and Closing

  • The Prospecting Journey How to remove benefits and features selling and gain the right to ask the closing question.

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MINDSET

With a level of energy and clarity of thinking that’s different to the majority of salespeople currently.

Ingraining in your mind a process to follow no matter what happens: Becoming Purposeful, Professional, and Persistent.

LANGUAGE

This is a challenge to all conventional sales methodology and processes:

WHAT to say, what not say and WHEN

How to ask word-class questions that will help you find the truth, without dwelling on superficial ‘problems’ that aren’t there!

How to avoid bringing ‘NO to play (known as the 5 W’s & an H)

PLUS: the ability to interpret body language to ensure that all verbal and non-verbal communication is covered

 

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TECHNIQUES

Deep dive into 3 elite techniques that, when practiced and utilised z every day will yield better results.

Learn skills that you can begin implementing immediately in direct response to this masterclass.

SCRIPTS

Have something to rely on when you don’t know what you can say to move them onto the logical next step to get them the result that you know they require. Leave with a customised script to use the next time you deal with a hot lead.

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Three targets

Do you know your target audience?

As a salesperson do you have the ability to close up to 70% of your deals?

Do you understand what your target customer wants and what you can offer them to solve their issues and make their lives easier?

What can you help them with in order to resolve their issues?

Do you want to increase the conversion rate of your sales?

Sales management and sales teams spend much quality time trying to generate leads and close the sale. With the techniques from the sales skills courses and training you will be able to make the most out of sales opportunities, save so much time and feel assured that you can get the decision you need to close a deal.

Our Elite Closing Academy provides the best sales training programs to equip you with the knowledge and tools to boost you sales to the next step.

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Values Circle

THE
  ACADEMY

If you’re not happy with the way the sales function is conducted and would like to see it continuously improve, then ‘The Academy’ is the ideal place to help you secure your businesses future.

Our Academy is ideal for anyone who is:

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Speakers:

Do you want to increase sales at the back of the room by engaging your audience fully?

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Property Investors:

If you're unhappy with how your sales function operates and want to see it continuously improve, then 'The Academy' can be the place to build your company's future.

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Consultants:

People who want to ease the anxiety of sales conversations and make more sales frequently.

What an amazing way of looking at the sales and closing process! I've been working with Matt and the team now for 9 months, and it truly is a great experience!.

Michael Nagles
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Elite Closing Academy Team

If there’s something that all our clients have in common they all have a view on the quality of our team in the office at Elite Closing Academy.

We are extremely proud of the quality of our training team and the feedback we receive from our clients. They are available to assist you in any manner possible in determining what your business requires to grow your sales teams and advance sales account management operations.

We’re here to make sure your sales conversion rates improve by helping you acquire all the sales skills, confidence and strategies you require to move your business forward and grow.

REQUEST BROCHURE

Get the complete details on our Elite Closing Members Academy, our different annual programmes and on-going elite closing training and assistance. Get the performance of your sales team to the next level!

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