Your Natural Sales Process Videos | Elite Closing Academy
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Watch The Natural Sales Process with Matt Elwell below and start putting it into practice in the conversations you're already having.

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The Natural Sales Process

The Natural Sales Process with Matt Elwell — Part 1
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Continue The Natural Sales Process

The Natural Sales Process with Matt Elwell — Part 2

Put the process into practice with Matt, in person

You've now got The Natural Sales Process to start using in your own conversations.

At the Sales Accelerator, you'll spend a full day with Matt building out the rest of the process — from the first conversation through to confidently asking for the business.

Matt Elwell at an Elite Closing Academy workshop
Matt Elwell teaching at an Elite Closing Academy event
Sales Accelerator workshop

Build a sales process you can rely on to win more clients

Spend the day working on the conversations and process you use to turn more of the opportunities you're already generating into paying clients.

01

Build your sales process

Put clear steps around what happens from the first conversation through to asking for the business.

02

Ask better questions

Use questions that uncover what really matters and keep the conversation moving naturally.

03

Communicate your value

Make it easier for people to understand the value of what you do without the conversation becoming all about price.

04

Handle objections without pressure

Navigate the moments that stall a sale and confidently ask for the business without becoming pushy.

Business owners who've put Matt's approach into practice

A few of the experiences shared by people who've worked with Matt and Elite Closing Academy.

Chris Dillon
Chris Dillon Founder, The Marketing Autopilots
“I launched a brand-new business and within 18 months closed over £400,000 in sales. I've also become more confident and happier.”
Victoria Dioh
Victoria Dioh Founder, Victoria Dioh Limited
“I booked more calls and sold nearly £5K in a week not long after the training. I didn't even realise I was selling until I sold.”
Andy Nisevic
Andy Nisevic Founder, One Degree Coaching
“I went from zero sales experience to £120,000 in 12 months — The ECA transformed my business and mindset.”

These results reflect clients' wider experience with Elite Closing Academy. Individual outcomes vary according to the business, offer, market and implementation.

Take home six physical conversation guides

You'll receive physical copies of six practical guides designed for the moments that matter most in client conversations.

Talking about price
Navigating objections
Following up
Asking for the business

Your physical guides will be ready for you to collect and use at the workshop.

Elite Closing Academy physical conversation guide collection

Make more of your day with Matt

Alongside the full Sales Accelerator workshop, your VIP place gives you more access to Matt and more opportunity to get the most from the day.

The VIP Experience is capped at 15 people per workshop
Breakfast Meet and Greet with Matt Elwell
Start the day

Breakfast Meet & Greet with Matt

Start the morning in the smaller VIP group with Matt. Meet him before the workshop begins, ask questions and give him some context about your business and sales challenges.

Reserved front-row seating
Throughout the day

Reserved Front-Row Seating

Your seat at the front is reserved throughout the Sales Accelerator workshop, keeping you close to Matt and everything happening in the room.

VIP Sales Accelerator Workbook
During the workshop

VIP Sales Accelerator Workbook

Work through the key diagrams and frameworks as Matt covers them, capture what matters to your business and leave with something practical you can start using.

Priority Q&A with Matt Elwell
In the afternoon

Priority Q&A with Matt

VIP questions are prioritised in the afternoon, giving you the opportunity to get Matt's feedback on the specific issues affecting your business.

Everything included in your VIP experience

Full one-day Sales Accelerator workshop with Matt Elwell
Six physical sales conversation guides
Breakfast Meet & Greet with Matt
Priority Q&A with Matt
VIP Sales Accelerator Workbook
Reserved front-row seating
Sales Accelerator VIP
£35
One-off payment
Only 15 VIP places per workshop
Get my VIP ticket
Choose your workshop when booking

Select the VIP experience that works for you

Choose your preferred Sales Accelerator workshop when securing your VIP place.

TUESDAY 29 SEPTEMBER 2026

Manchester

Crowne Plaza Manchester City Centre
Manchester, M4 4AF
9:00am arrival · 4:00pm finish
VIP EXPERIENCE £35
Get my VIP ticket
Only 15 VIP places per workshop
THURSDAY 1 OCTOBER 2026

Birmingham

Elite Closing Academy HQ
Birmingham
9:00am arrival · 4:00pm finish
VIP EXPERIENCE £35
Get my VIP ticket
Only 15 VIP places per workshop
TUESDAY 13 OCTOBER 2026

Leeds

Village Hotel Leeds North
Leeds, LS16 5PR
9:00am arrival · 4:00pm finish
VIP EXPERIENCE £35
Get my VIP ticket
Only 15 VIP places per workshop

See what happened when these business owners implemented Matt's approach

These results reflect clients' wider experience with Elite Closing Academy. Outcomes vary according to the business, offer, market and implementation.

Holly Hobbs
£30K → £100K
Grew from £30,000 to £100,000 in 12 months.
Holly Hobbs Founder, Apprentivia
Jo Moorcroft
£90K in sales
Turned a PDF on her phone into £90,000 in sales.
Jo Moorcroft Director, Paw Education Dog Training
Noah Behdaoui
£27K record month
Went from struggling to hit £10K months to a £27K record month.
Noah Behdaoui Elite Closing Academy client

Individual results are not guaranteed and depend on factors including experience, offer quality, market conditions and implementation.

★★★★★
4.9 Google rating

Put the process into practice with Matt

Join Matt live at the Sales Accelerator and spend the day building a sales process you can take straight back into the conversations you're already having.

Sales Accelerator VIP £35
Get my VIP ticket for £35
Only 15 VIP places per workshop

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Any examples, testimonials or results shown on this page represent individual experiences and are not a guarantee that you will achieve the same or similar results. Results vary depending on factors including your business, market, offer, experience and implementation.